VIEWERS of Josh Must Win are absolutely convinced that they’ve worked out the big twist, just minutes into first show.
The E4 show see's four faces faces - Nick Grimshaw, Pete Wicks, Amber Gill and Vicky Pattison - to support an unlikely 23-year-old.
The Underdog: Josh Must Win shows a competition that is full of influencers and beauty queens fighting for a top prize.
The celebrities involved have to secretly orchestrate events from a nearby property behind-the-scenes.
They have to ensure that the 'Nerdy but Nice' guy Josh becomes the unlikely champion, aka he must win!
The 23-year-old currently lives with his parents and four chocolate Labradors in Bournemouth.
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But viewers already have a theory about the show, as they have guessed that all might not be what they see.
A few fans took to X - formerly known as Twitter - as they claimed that the character of Josh might be in on the format and may even be an planted actor.
One fan tweeted: "Anyone else think Josh is an actor and it will revealed to everyone including the panel at the end? #joshmustwin"
As a second asked: "I'm really confused by #joshmustwin, isn't "Josh" an actor?! I swear I've seen him in stuff before."
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Meanwhile, a third user wrote: "This show is too funny! Big up @P_Wicks01 and@VickyPattison they make this show even more funny! Without these two… they don’t have a show."
And a fourth added: "Although I like the concept I am worried about how Josh will feel when he finds out he isn’t popular down to his own merit. #JoshMustWin."