LOVE Island fans say they are beginning to see through bombshell Uma after spotting she's faking her feelings.
Uma, 23, was picked to enjoy an overnight sleepover with new boy Will this week, but after multiple attempts for him to kiss her she rejected him.
Although she admitted that he was her type, the model said she was a "slow burner" and was taking the time to get to know him.
After she returned to the villa, she told current couple Omar that she still wanted to get to know him - despite having a good "connection" with Will.
Some ITV2 viewers have cottoned on to Uma's game claiming she doesn't fancy any of them and is only there for big money-deals.
One wrote on X: "She’s there for the brand deals!"
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Another asked: "Uma confuses me like does she like anyone?"
A third declared: "Uma actually doesn’t like anyone."
A fourth laughed: "Uma amuses me looooool she loves the attention & I don’t even blame her."
VIP host Uma immediately stirred things up when she entered the villa last week.
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Ayo was impressed with what he saw, which left Mimii heartbroken and it looked like the mental health nurse was going to get dumped.
This kick started one of the many love triangles in the villa, with Mimii and Uma fighting for Ayo's attention.
Uma stole the hunk off Mimii, but then Mimii did the same back in the recent recoupling ceremony.
Uma removed herself from the love triangle and called things off with Ayo moments before the recoupling ceremony, and picked Omar despite choosing before Mimii.
Many think it's a case of "reverse psychology".
"Uma backing away from the triangle with Ayo & Mimii was reverse psychology that may actually work… Ayo likes the drama and will probably see Uma as more of a challenge," the fan said.
Another added: "Uma is a smart girl, never let yourself be the groupie in a triangle, he will always wonder what if and never enjoy his stay in that villa and I pray she never gives him another chance."
And a third said: "Uma did the right thing today, now she will know if Ayo truly likes her or just likes the attention."