BIG Brother returned with some brand new housemates tonight - but viewers were left furious with one part of the launch show.
AJ Odudu and Will Best were on hand to reveal the new Big Brother housemates on Sunday night.
And fans rushed to social media to have their say, but it wasn't just the line-up getting people talking.
Many viewers were less than impressed with the amount of ad breaks during the show.
One wrote: "One thing I did not miss was having an ad break every 15 minutes."
Another said: "Bloody ad breaks. Are they doing an advert after every two housemates?"
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Someone else commented: "Not three housemates in and then bloody ads. How I have not missed this."
And a fourth added: "I will be watching Big Brother tomorrow so I can skip the ads."
Last week The Sun revealed - with the bedroom playing host to a twist.
A show insider told The Sun: "In this year's abode bosses have installed a special bed that will be reserved for the King and Queen of the house.
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"There are spots for 16 housemates this year, but whoever ends up bagging a spot in the gigantic bed will receive special treatment."
Producers working on the show are keeping tight-lipped but the mole added that it may form part of a wider task during the new series.
The launch show saw 16 new housemates move into the Big Brother house.