THIS Morning descended into chaos today as Sam Thompson broke a second Guinness World Record live on the show.
The Made In Chelsea favourite smashed made his way into the record book in January when the boundlessly enthusiastic telly star dished out the most hugs in one minute, with a huge 88.
He was delighted to see his smiling face in the latest edition of the famous book upon its release last month.
Today, Sam was roped in to do another, more seasonal, challenge that saw him try and hit more than 25 conkers in 60 seconds.
He duly succeeded, racking up 31, and upon hearing the adjudicator confirm his record-breaking feat he leaped into host Ben Shephard's arms.
Screaming in joy and jumping around full of excitement, Sam managed to break his microphone in the process.
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He was very apologetic, telling co-star Ben: "I'm so sorry, they're really expensive."
But the calm host reassured Sam it was OK and gave him a spare.
Sam set his first record in the coastal town of Shoreham-by-Sea and was full of praise for its residents as he reacted to his inclusion in the book.
He said last month: "It feels so good. Can I just say, Shoreham-by-Sea is one of the nicest places I've ever been, the people are so lovely.
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"We had a massive line and everyone was running at me. To get the record you had to tap their back as they came into your chest, it was so fun."
He added: "I'm over the moon with it."