PAY DAY
Coleen Rooney ‘set to cash in up to £5million’ after signing up to I’m A Celebrity in show’s biggest ever deal
Coleen taking part in the show is also thought to be another insult to her Wagatha Christie rival Rebekah Vardy
COLEEN Rooney is set to "rake in up to £5million" after her stint on I'm A Celebrity.
Noted as one of the ITV's biggest signings for the show, Coleen, 38, is thought to have netted the biggest pay deal in the history of the show - more than Nigel Farage's £1.5million last year.
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It's thought ITV bosses hope Coleen will spill the beans on life with hubby Wayne and her epic fallout with Rebekah Vardy.
It is now thought that Coleen could make a killing after her time on the ITV show.
PR expert Lynn Carratt has revealed that Coleen’s motives have nothing to do with money or Vardy.
Instead, she believes the star is excited to focus on her career after taking time off to care for her family - and prioritise husband Wayne’s football career.
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Coleen’s net worth is thought to be around £15.1million, but Lynn believes she could pocket an extra £5 million due to her jungle stint, she says on behalf of .
“Coleen could definitely make around £5 million if she does well in fashion and family brands," Lynn said.
"Asda paid her £3 million back in 2010 to front a George campaign and Littlewoods paid her £2 million.
"She’ll likely bring out her own fashion edit with one of the affordable brands, which could earn her a big sum."
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As for her past feud with Vardy, Lynn believes there’s every chance that Coleen could be willing to spill the tea on the drama and give her version of events.
“Even though she is rumoured to be the highest-paid celeb ever on the show, I don’t believe for her it is about the money," Lynn shared.
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"She and Wayne already have enough money to last them the rest of their lives. Coleen built a successful career for herself in the past but she turned down a lot of opportunities when she became a mum.
"She even upped sticks from her beloved Liverpool to live in Washington while Wayne played for DC United. His career came first.
“Now Wayne is back working in the UK, it is Coleen’s time to pick back up her career and develop it.
"She will really want to make her family proud. There is no better show to do it on than I’m Celebrity, as it can show how likeable and tenacious a person can be.”
She added: "Coleen will be well aware that Rebekah Vardy previously competed on the show in 2017 and was the fourth star to be evicted after 16 days, so I’m sure Coleen will be aiming to top that.
"Producers will be hoping Coleen will be spilling tea while being a campmate, and viewers have already been glued to the Rooney documentary and Coleen: The Wagatha Story.
"We know Coleen isn’t averse to spilling the tea, so let’s hope there is plenty more to spill…”
Coleen has landed a bumper pay cheque after signing up for the show.
Plus, we can exclusively reveal that Mrs Rooney is lined up to sign a £1m ITV deal after I’m A Celeb with bosses keen for her to star in Loose Women.
A telly source told The Sun on Sunday: “I’m A Celeb bosses have pulled off a huge coup getting Coleen for the jungle this year and the team are thrilled to have her on board.
"She’s always been a massive fan of the show and loves watching it with her boys.
"ITV are over the moon that the stars have aligned this year and she can fit it in. The series is set to be one of the best yet.
“Coleen has a huge fanbase and she won massive plaudits for her classy handling of the Wagatha Christie case.
"She’s excited to show fans a different side to her and prove she can survive without her creature comforts."
Coleen taking part in the show is also thought to be another insult to her Wagatha Christie rival Rebekah Vardy, who took part in 2017 but was booted out early.
The source added: “The campfire chats are set to be bombshells as there is so much she could lift the lid on, from all the drama of the Wagatha trial to her turbulent marriage to Wayne and his football career.
“She is expected to be very popular with viewers and she could triumph over Becky again if she goes further in the competition than her.”
Coleen will leave her four sons and husband Wayne to fly out next month to compete in the Bushtucker Trials. The Liverpool couple share sons Kai, 14, Klay, 11, Kit, eight, and Cass, six.
Wayne now splits his time between the family’s £20million Cheshire home and Devon, where he manages Championship team Plymouth Argyle.
The insider added: "Now that Wayne is no longer working in the US and the children are older, Coleen is more available to throw herself into work projects.
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"She has an incredibly tight-knit family, who can help out with childcare while she is away.
"Her boys will love watching her on the show. She isn’t a fan of bugs and creepy-crawlies or sleeping outdoors, but she is up for a challenge and has great determination."
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