GOOD Morning Britain has been hit by hundreds of Ofcom complaints following Adil Ray’s comments about Luke Littler.
The host was accused of fat shaming the darts champ with a cruel jibe, which led to 311 people contacting the broadcasting regulator.
Adil’s surprising remark came after the 17-year-old star thrashed Nathan Aspinall in the Worlds Darts Championship last week before he went on to win the whole competition.
Despite his success, Adil expressed his "worry" over the BBC's young Sports Personality of the Year champ.
Speaking on Good Morning Britain, Citizen Khan star Adil said: "I have to say and this might not be very popular, I'm a little bit worried about Luke.
"He's 17 and he's turning into the look of a darts player."
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He continued on the sporting sensation - who has confessed to a love of kebabs and Swizzels Squashies sweets: "He is though. If I were his mum and dad, I mean, he's sort of - look at him.
"He's admitted he has pizzas before a match and sits there playing computer games. I just think I'm a bit worried."
His co-host Kate Garraway - a mum-of-two herself - suggested a lot of teenagers loved pizza before saying "fretting" Adil should "pop over with a carrot", as the pair laughed.
He continued: "Just before the final, 'I've brought a nice little salad for you from Pret'."
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Adil added: "I know but he's going to get more successful and I just worry."
It wasn’t long until viewers expressed their outrage and revealed plans to call Ofcom.
One wrote: "Really, fat shaming live on morning TV @Ofcom should investigate this shocking behaviour."
Another put: "Wow @adilray body-shaming Luke Littler on live TV, call to @Ofcom needed @GMB. He's not even that overweight. I bet Adil hasn't even seen the inside of a gym."
A third raged of Adil's words: "All I know is it was cringe, unnecessary and he should know better. He definitely wouldn't have made those comments if Luke was female."
Shortly after Adil’s comments Luke became the PDC's youngest ever world champion, knocking Van Gerwen, who won his first title at 24, off his perch.
Luke has now banked more than £1.5million in prize money since turning pro in January 2024.
Inside Littler's massive rise
LUKE LITTLER has taken the darts world by storm since exploding onto the scene at the PDC World Championship at the beginning of the year.
The Nuke reached the final on his Ally Pally debut at just 16 years of age - smashing records along the way.
He has then gone on to win a host of PDC events and the Premier League title - which he claimed at the O2 Arena by beating world champion Luke Humphries in May.
He also finished his first season in the World Series as the No1 ranked player.
He has joined Jude Bellingham on the Forbes 30 Under 30 Europe list.
And the teenage titan even had to snub an invite from the WWE.
The Sun exclusively revealed that Littler is plotting to create a fitness empire.
He is also cashing in away from the Oche thanks to an Instagram side hustle.
And he's even the face of a brand new cereal.
But he is newly single after splitting from girlfriend Eloise Milburn following a 10-month relationship.
Check out all of our latest Luke Littler stories.