Apprentice star found in hotel room with female rival during filming of BBC show is hunky tele-marketing expert

THE Apprentice contestant found in a hotel room with a female rival is a hunky ­tele-marketing expert.

Keir Shave, 27, was accused by TV bosses of breaking the show’s strict “no touching” rule with fellow contestant Amber-Rose Badrudin, 24.

It happened while they were ­filming in Turkey for Lord Alan Sugar’s forthcoming BBC series.

And it comes after The Sun on Sunday exclusively reported last month that Amber-Rose had been spotted with a male contestant through a window by a member of the crew in Cappadocia.

She also wrote entrepreneur Keir, from Leeds, a love letter when he was on the brink of being axed during a later task in the competition.

A source said: “Keir appeared to be trying to cover himself when the welfare team knocked at the door.

“He quickly scurried into the bathroom to avoid being spotted.

“It’s a strict rule in their contracts with production company Naked that contestants mustn’t have relationships with each other, and most certainly shouldn’t share a room together.

“When they returned to London, a senior member of the production team reminded them it’s a professional show and these instances reflect badly on the reputation of the series.”

The names for the line-up for the new series are due to be unveiled by the BBC at the end of this month.

Keir is listed as director of the telemarketing service Parallel Partnerships on Companies House.

He founded the business after he was made redundant in March 2023.

Amber-Rose, who runs an Asian food retail business, was in a four-year relationship with business partner Michael Nguyen.

They split up, although it was not made clear when.

An Apprentice source said: “Naturally, all candidates have formed friendships while living and working together during filming.

“Amber-Rose and Keir were a support for one another and maintain their relationship is platonic. They’ve only ever been focused on the show.”