JAMIE Oliver spoon fed a diner in his restaurant in toe-curling scenes to make more cash that will air on TV this weekend.
The celebrity chef has faced a difficult year after multiple closures at his restaurant empire.
But Jamie will cook up new ways to earn extra dough from his remaining branches, thanks to Michael McIntyre's Big Show.
In scenes set to air this Saturday, he'll be a good sport and offer his customers additional services during their meal at one of his own restaurants.
With funnyman Michael, 46, overseeing proceedings from the studio, one set of diners were left stunned to discover his extra services.
In an exclusive first look, a waitress informs them: "Because Jamie is here tonight we do have a special menu.
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"So it's Jamie's personal service basically, so you can pay extra to get Jamie involved in the meal.
"There's a napkin tuck, so he will come and tuck your napkin in for you, that's only £50."
"There's a spoon feed, so Jamie will come and feed you with a spoon."
Jamie then appears at the bewildered diner's table and explains how he's giving them a "complimentary" napkin tuck.
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The dad-of-five turns around to the table directly behind and asks two businessmen which of them ordered the spoon feed.
In toe-curling scenes, Jamie then feeds one of the men under instruction from Michael as the rest of the restaurant watch on, aghast.
Of course, it’s all a stunt organised behind the scenes by BBC bosses to trick unsuspecting fans.
Michael McIntyre’s Big Show returns Saturday at 6:50pm on BBC One.
Michael McIntyre's career so far
In a career spanning over two decades, comedian and presenter Michael McIntyre has become a familiar- and cherished - face on our screens.
Here is a look back at some of the star's previous work over the years.
- Live At The Apollo: Much like many other comedians, Michael appeared in this then-BBC One stand-up comedy series. While comics performed in front of a live audience in the Hammersmith Apollo, the show itself was recorded. He appeared in three episodes from 2007 to 2009.
- Michael McIntyre's Comedy Roadshow: Airing on BBC One, this programme ran from 2009 to 2011. It saw Michael host from different venues across the UK. In each episode, Michael himself performed along with three other comedians before a headline act. Some notable guests included Sean Lock, John Bishop and Sarah Millican.
- Royal Variety Performance: Michael has hosted the prestigious show on two occasions; in 2010 and 2014.
- Britain's Got Talent: In 2011, Michael joined the long-running ITV entertainment series. He formed a new-look panel with Simon Cowell, Amanda Holden and David Hasselhoff. However, he ultimately exited after one series.
- Michael McIntyre's Big Show: First introduced as a one-off Christmas special in 2015, the Big Show later became a full series. The BBC series features guest comedians, comedy sketches and musical performances - as well as fun surprises.
- The Wheel: Debuting in 2020, Michael both created and presents this game show format. It sees seven famous faces on a spinning wheel, who are selected at random to help contestants answer questions from a select group of categories. The celebs pick their expertise beforehand but are not guaranteed to answer questions in their topic of choice.