MOLLY-Mae Hague was left in frustrated tears after she was ignored by fans at her pop-up store for clothing line, Maebe.
In the star’s new Prime Video series, Behind It All, Molly is seen panicking ahead of the special one-off store, which served to launch her new range of clothes.
With 2,000 people expected to attend, Molly was seen worrying about everyone having a good time, and after dozens of selfies, took a moment to step outside to greet those queuing to see her.
Walking out with her manager Francesca Britton, Molly was greeted by silent stares and phone cameras as she awkwardly waved and told them: “Hello everybody, hi guys, hello everybody, thank you so much for coming guys.
“So nice to meet you all, hope you have a really nice time in here, I'll see you soon.”
Darting back inside, Molly fumed about the reaction – or lack of one – to Francesca.
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“I can't do that, that was the most embarrassing thing of my entire life,” she said.
“I'm not doing that ever again, no, no, that does not work.
“It's silent, I go out and it's silence. No, no, no I am never doing that again. That was awful. I've actually just been traumatised.”
Encouraged to take a breather away from the crowd, Molly refused and said: “I just feel so stupid. I can’t just be down here all day.”
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Francesca then gives her a hug as the day overwhelms the star and she starts crying.
Francesca told the cameras: “I think, given the speculation at the moment with Molly, everything's heightened.
“So no one's seen her do something this big in the fashion space. But unfortunately, when you're under the spectacle, it's really difficult to get everything perfect and spot-on, first time.
“And Molly is the first to admit that she's not perfect, but all she wants is everyone to love it.”
Viewers of the series later shared the moment on TikTok, branding it “awkward”.
“Honestly I was cringing like talk about awkward” wrote one, while another said: “I felt so sorry for her, the way they all just look at each other too.”
“'Wait, this scene made me feel so uncomfortable!! Why did no one wave back to her!” said a third person.
“So awkward! Poor Molly I would have cried too'.”
The pop-up store came at a trying time for Molly, who had split with fiancé Tommy Fury only weeks before the launch.
The couple, who share baby daughter Bambi together, had since been trying to co-parent amid their own responsibilities and work obligations.
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In the first three episodes, which dropped on Prime Video last week, Molly is seen breaking down in tears as she adjusts to life as a single mum and business mogul.
She also admitted their relationship ended due to “alcohol causing problems” for Tommy, though she denied he had a direct alcohol problem.