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Ferne McCann’s next career move is crucial after shock DOI exit says PR expert
The popular TV star is going to bounce back with ease
FERNE McCann's shock exit from Dancing On Ice prompted fury from her loyal fans who were stunned she left the hit ITV so soon,
But a PR expert says 34-year-old Ferne will soon be back on top.
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Ferne was left in tears when she left the show, with pals saying she had the time of her life while taking part in the skating competition,
According to brand and culture expert Nick Ede, Ferne's has nothing to be sad about however, telling The Sun: "She’s enterprising and popular so she will bounce back very soon."
He added: "Ferne's has had a pretty turbulent life both on and off camera but she has always had a loyal fanbase and through adversity has become a successful businesswoman and TV personality.
"All eyes have been on her on Dancing on Ice and I think that that it was a huge surprise that she was let go so early on in the show as both the audience and judges loved her progression.
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"She is one of the few Towie stars that have lasted a long time in reality TV world and she is still very popular with the press.
"Her next move will be interesting.
"She's amassed a huge net worth of over £3million but Dancing on Ice was a huge moment for her.
"It was a prime time opportunity for her to widen her popularity and to cement herself as a popular star.
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"She may decide to give reality another go and follow in the footsteps of Chloe Sims who has become a worldwide star or she may just decide to settle down with her fiancé.
"I don’t think is the last we have heard from Ferne and I’m sure she’s planning a fly on the wall wedding show or a new business venture."
Last year Ferne gave up control of the wellbeing business she runs with her fiancé Lorri Haines.
The Towie legend relinquished her power in the business partnership, according to a new filing with Companies House.
With Ferne crashing out so soon from Dancing on Ice, she wont be getting the air time or building her popularity again as much as she will have wanted to.
It came just weeks after she shocked fans when she announced she had quit her ITVBe show Ferne McCann: My Family & Me, previously called Ferne McCann: First Time Mum, series after 13 series.
Her statement read: "After an incredible 13 series I have made the very difficult decision that this series of @fernemyfamandme will be my last.
"Where do I begin? Firstly by saying a huge, huge thank you to each one of you that have watched my show and been on our family journey with us.
"This show has been such an incredible part of my life for the last seven years and what a ride it has been filming from being pregnant with Sunday to now.
"Your support and loyalty to me and my family has, at times, lifted me more than you will ever know. Thank you."
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