ITV is set to launch its latest high-stakes game show later this month.

99 To Beat will air on Saturday nights, and viewers will get to see brothers Adam and Ryan Thomas taking on their first presenting gig together.

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The show has already made headlines for the wrong reasons after three contestants were rushed to hospital during filming.

The eight part series was produced by Initial TV, the company behind Celebrity Big Brother, Soccer Aid, and Total Wipeout.

It will see 100 contestants battle it out in a range of physical and mental challenges, with one simple rule: don't come last.

Each round will eliminate the player at the bottom until only one remains to claim the cash prize.

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Adam and Ryan Thomas are excited to bring the new show to life.

The brothers shared: “It’s new, it’s fresh, it’s fun and we can’t wait for people to see it!”

“It really is the ultimate family show, and so we couldn’t be more excited to be hosting it together, as a family. It’s a dream come true for us.

“We can already imagine people at home playing these games with their families as it’s fun, silly, competitive, and heartfelt.”

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However, excitement around the show turned to panic when three contestants had to be rushed to hospital after suffering from negative reactions to one of the challenges.

The game required players to jump into a 20ft pile of hay to escape elimination.

It led to several participants experiencing allergic reactions, while one contestant fainted in the toilets after the challenge, and suffered a head injury.

Despite the unexpected medical emergencies, a spokesperson for the production company reassured viewers that safety remains a top priority, saying: “A small number of contestants received medical attention after having an adverse reaction to hay, while participating in a game to retrieve chopsticks from a large haystack.

“Filming was temporarily suspended and is due to resume later this week.

“Contributor welfare remains our top priority, and our established robust health and safety processes are regularly reviewed and assessed.”