Jacqueline Jossa breaks records with fastest-selling In The Style range ever as items disappear within just six minutes
JACQUELINE Jossa broke records by launching the fastest-selling In The Style range ever - with items disappearing within just six minutes.
The I'm A Celebrity champion is celebrating achieving the online brand's biggest success in its history by selling four times quicker than any other collection.
Fans spent an incredible £250,000 in just one hour as they flocked to buy Jacqueline's latest fashion range.
Insiders told The Sun Online: "Jacqueline's In The Style range has been a huge success and that's because so many people find her relatable.
"She's always struggled to find affordable, yet fashionable clothes for her size and after leaving the jungle made it her mission to make it a reality."
Jacqueline threw a launch party at Tape London on Thursday night with celebrity guests including her I'm A Celebrity co-stars Roman Kemp and Nadine Coyle, Love Island's Joe Garratt, Bella Hassan and Michael Griffiths, as well as Hollyoaks star Jorgie Porter and former EastEnders actor Ricky Norwood.
The 27-year-old's family and husband Dan Osborne were there to support the star who made a quick speech in front of fans to thank them for their support.
In The Style boss Adam Frisby wrote on Instagram: "What an incredible day yesterday was, a record breaking day for @inthestyle and the fastest selling collection ever!
"I want to thank @jacjossa for just being her, what an incredible mum, wife, women she is and that’s why she is so successful because she’s so real and genuine and I’m very proud to have her as part of the ITS family and representing everything I want my brand to be!"
He then assured fans who didn't get what they wanted from the collection that it will be coming back "bigger and better".
Jacqueline added: "I have to thank @inthestyle for taking a risk on me, and I have to express what a team @fr15by and @thejamiecorbett making me feel so confident and comfortable!
"I am so grateful for you all. Thanks so much everyone who supported! I can’t wait to see you in the clothes. I am so overwhelmed. PINCH ME!"
Jacqueline's 46-piece collection boasts a mix of day time essentials, lounge wear, and evening pieces, making it perfect for every occasion.
Prices started from as little as £12 and sizes range from 6 - 24.