LOVE Island's Tom Powell stripped naked for a cheeky video showing off his package with a towel.
The Love Island hunk, 28, tried to start a new trend called "Willy out Wednesday" with his latest post.
The boomerang involved Tom being completely naked apart from a towel, which he dropped for fans.
However, right at the last moment, the towel bounces back up - leaving his modesty intact.
Fans loved the post, with one person writing: "How many attempts did that take"
Another added: "why am I watching this over and over and over ????"
A third asked: "How many attempts did that take"
The Welsh lad - who appeared on the 2016 series of Love Island - has been spending his time working out and posting hot photos.
He stunned fans with his super-muscular look last year after embracing a healthy lifestyle and becoming a bodybuilder.
Tom dated the late Sophie Gradon until November 2016 - when BOTH accused the other of cheating.
Although fans of the matchmaking show will have noted his muscular, tattooed look during his time in the ITV2 villa, it seems he has ramped up the weights and reps in the past few years.
The brand and club owner, though, appears particularly modest about his achievements in the gym, and made no reference to his new look in his picture caption.
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Instead, he wrote: "If you are looking for a second income then message my pal."
Sophie, Tom's Love Island ex, sadly passed away in 2018.
At the time of their split, she took to Twitter to write: "Some people are meant to fall in love with each other, but not be together.”
However despite the amicable seeming post, two hours later she posted and then deleted screen grabs from a Twitter DM of Tom apparently asking a girl for her number, captioned: "When I didn't do anything wrong."