PIERS Morgan told Susanna Reid to go topless on air to get rich like Kim Kardashian - after the reality star sold off her beauty empire.
The presenter ranted about the Keeping Up With The Kardashian star's wealth and joked Susanna should follow the American's lead by stripping off for viewers - leaving the 49-year-old stunned.
Piers, 55, said to his co-host and Good Morning Britain viewers today: "Congratulations Kim.
"Kim Kardashian has sold a chunk of her beauty company for £200 million, making her almost a billionaire.
"I think we are all thrilled with that aren't we, at this time when everyone is losing their jobs. Great to see the talentless Kardashians are even richer.
"Just goes to show you just need to strip off and flip the bird, and you too can be a billionaire.
"Honestly Susanna if you go topless right now and flip the bird to the world you will make this show a hit and get rich.
Piers joked further: "The combination of you topless, we could become the most famous show in the world."
Unsurprisingly, Susanna wasn't taken with the idea.
She replied: "I might not risk it thanks."
Kim's rapper husband Kanye West, 43, made a gushing Twitter post on Monday saying how proud he was of his wife for becoming a billionaire.
"I am so proud of my beautiful wife Kim Kardashian West for officially becoming a billionaire," he wrote.
"You've weathered the craziest storms and now God is shining on you and our family," he continued.
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He went on, "So blessed this is still life. So I made you this still life. We love you so much."
The comment was accompanied by a photograph of a green tomato, pink rose, cherry tomato, purple basil sprig, red nasturtium and a cape gooseberry husk.
The reality star to Coty for $200 million in a deal that values her company at $1 billion.
Coty, who also invested in sister 's line in 2019, will now have a 20% stake in Kim's business.