Stacey Solomon's cheeky son Rex caused havoc today at the launch of her new clothing collection.
Stacey, 30, has designed her own kids' range for purse-friendly chain Primark and she headed straight to her local store on Monday to see it.
But the Loose Women star certainly had her hands full, as her one-year-old son - who she fondly calls Pickle - seemed even more excited to be there than she did.
Arriving at the branch, Stacey was met with a giant billboard in the window featuring a picture of both herself, Rex and her second eldest son Leighton, eight.
Recording the moment Rex saw himself, Stacey squealed in a sweet video: "Who's that? It's you! Oh my God, who is it? It's you. I could cry!"
She then shared a video of herself sat with Rex in the shop window...just as he attempted to pull over a child-size mannequin dressed in a £6 T-shirt.
Stacey captioned the clip: "They let us go in the window and Rex was obsessed with the mannequins!"
Rex continued his rampage inside the store, pulling items of clothing off shelves quicker than anyone could replace them.
In one hilarious clip, the fair-haired tot made a beeline for a pile of T-shirts.
One by one, he chucked them onto the floor before his dad, Joe Swash, raced over and moved him away.
Stacey commented on the funny video: "We spent a lot of time following Rex around and refolding all of the clothes..."
It seems Stacey managed to squeeze a quick shop in for herself too, picking up a house plant and some summery clothes for herself.
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But the excitement of her new bits and bobs was overshadowed by just how well received her clothing line has been with fans.
Once home, the mum-of-three told her Instagram followers: "All the way home I was reading through your messages and I just want to say thank you, because they're so lovely.
"I can't believe some of you have already got your babies in the collection. It's the best feeling in the world!"