Harry Styles breaks down gender conventions as he clutches Gucci handbag in campaign video with James Corden

HARRY Styles challenges conventional gender stereotypes again as he clutches a handbag in Gucci's latest campaign video.

The singer and actor, 27, stars opposite James Corden, 42, on parody talk show The Beloved.

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He brings the flamboyancy of 70s-era music gods David Bowie and Elton John into the 21st century, wearing a buttoned down patterned shirt, a huge fur coat and flares.

His Jackie 1961 black leather handbag is the perfect accessory to complement the look.

Harry and James laugh uncontrollably as the latter teases he'll reveal an embarrassing story to the studio audience.

The heartthrob repeatedly tells him "you wouldn't" as James insists he will, until the pair are interrupted by an ad break.

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In the green room after the show the mood is much more reserved, with the pair sitting awkwardly around a tray of sandwiches in silence.

Finally Harry is called to his car, the two share a handshake and say their goodbyes, putting them both out of their misery.

The former One Direction singer has never shied away from his bold fashion choices.

Speaking to last year, Harry said to stick to rigid gender stereotypes is to deny himself "a whole world of great clothes."

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He added: "And I think what's exciting about right now is you can wear what you like. It doesn't have to be X or Y. Those lines are becoming more and more blurred."

It was a stance he reiterated to when he said: "Clothes are there to have fun with and experiment with and play with. What's really exciting is that all of these lines are just kind of crumbling away."

He famously was pictured on the December cover of the magazine in a dress, which caused a stir on social media.

Over the years, Harry has dated some of the world’s most beautiful women including ­Victoria’s Secret model ­Camille Rowe, reality star Kendall Jenner and pop superstar Taylor Swift.

But asked in 2017 whether he labelled his sexuality, Harry said: “No, I’ve never felt the need to, really. No.

“I don’t feel like it’s something I’ve ever felt like I have to explain about myself.”