Kelly Brook axed from ITV nature show before filming even begins
Kelly was brought on board to bring glamour to the series, but has already been dropped in the latest of a string of high-profile failures
Kelly Brook has been axed from ITV’s Countrywise before she even made it to the screen.
The show, ITV’s lacklustre equivalent of the BBC's hugely popular Countryfile, had signed up the former Big Breakfast host to provide some glamour to the new series and boost their audience.
But despite agreeing to get on board in a feature where she would talk about issues relating to the countryside Kelly has already been dropped.
Other stars she would have been appearing alongside include Zoe Ball, Martin Kemp and Ian Botham.
A source said: “Countrywise wanted to inject some fresh blood into the show by including some high-profile guests and Kelly was one they had in mind.
“But viewers won’t be seeing Kelly in her wellies anytime soon as the idea has now been canned and she’s been replaced.
“They’d hoped she would inject some much-needed glamour into the show to take on Countryfile in the ratings.”
It is the latest high-profile failure for the former model, who has previously been dropped as Britain’s Got Talent judge, Big Breakfast host and from US TV series One Big Happy.
Last week Kelly admitted to having a terrible track record in the TV business, conceding: “Everything kind of comes to an end with me”.
An ITV spokeswoman said yesterday: “We plan to feature a range of people across the course of the series who will offer their own unique and authentic perspective on their love for the countryside.”