Cheryl’s earnings plummet by HUGE sum after her pop career nosedives
CHERYL Tweedy's earnings have plummeted by fifty per cent after her pop career took a dramatic nosedive.
The company set up to manage her finances lost more than £800,000 in a year.
Her earnings crisis comes after The Sun revealed this week that no one at her record label Universal was keen on renewing her contract.
The Geordie singer - who shares son Bear with ex One Direction star Liam Payne - saw her wages plunge after her last pop single flopped.
The single Let You - her 2019 attempt at a music comeback - crawled into the UK charts at number 57, her lowest chart position ever.
And new financial figures seen by The Sun have shown her holding company CC Couture Ltd's substantial downturn over the following 12 months.
The former Girls Aloud singer earned £1,567,733 in 2019, whilst figures for 2020 revealed a dramatic drop of £825,968 in 2020, with Cheryl raking in a modest £741,765.
It is a stark contrast to the pop star who once dominated the charts. As a solo artist, Cheryl had eight Top Ten singles, including five No1s, and two chart-topping albums.
And those in the know say her single-by-single deal with Universal Music and indie label 3 Beat has failed to deliver what executives had hoped — prompting them to shelve talk of an album and further releases.
A source told The Sun: “Let You was a flop. It was incredibly embarrassing for her and those at the label when it limped to No57.
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“There is nothing Cheryl can do about it — times have changed and people have moved on. She is still an incredibly popular live singer and thousands came out to watch her perform at the Mighty Hoopla festival in September.
“But when it comes to making new music, it seems like Cheryl’s swansong has been sung for a final time.”
As one insider put it: “Nobody is banking on new music to make any waves.”
Her attempt to rebrand as a podcaster this autumn nosedived, with her 12-part BBC show, You, Me and R&B, going off air after four episodes.
LIFE OF SOLACE
Gone are the glamorous endorsement deals and instead, Cheryl was associated with little-known hair extensions brand Easilocks. This summer she unveiled a new partnership with a vitamin brand. The associations are a world away from the million-pound deals that used to be thrown her way.
Last month, Cheryl made a rare public appearance at her charitable trust in Newcastle, where she met and spoke to Prince Charles about the work done by The Prince’s Trust and her foundation.
Fans clamoured for selfies with her as she returned to her car. After posing with them, she climbed in and returned to her life of solitude out of the public gaze.
Those close to Cheryl say she is far happier living a quiet life just outside London with her son. And it seems this is the way it will continue for her.
A source continued: “No one at Cheryl’s label is clamouring for new music and she appears content to stop for now. The deal is coming to an end and 3 Beat will quietly disassociate themselves from her.
“Cheryl’s life is on a completely different trajectory now. Whereas before the sky was the limit, she is now content to stay in her lane and keep out of the public eye.
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“Cheryl likes to be at home with her family and she has more than enough to get by. It’s a world away from the life her fans and the public are used to seeing her living.”
A source close to Cheryl insisted she has yet to decide whether to release more music in the future.
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