Kylie Jenner goes platinum blonde after spending all day bleaching her brunette locks
The reality star is known for regularly changing her hair colour and sporting bright wigs
KYLIE Jenner has changed her hair colour once again after spending an entire day bleaching her brunette locks.
The reality star debuted her platinum blonde hairstyle on Snapchat just days after sharing a throwback snap of her sister Kourtney Kardashian rocking a similar look in 1995 and captioned it: "Vibes".
Speaking to her followers on the social media site, Kylie said it was a "pain" trying to decided "between platinum blonde or honey".
The 19-year-old is know for changing up her look and regularly wears bright coloured wigs or dyes her hair vibrant shades.
She previously said that changing her hair colour helps her feel "in control" because of her hectic lifestyle.
While the young star is happy to sport different hair colours, her older sister Kourtney, 35, ruled out going back to the brighter shade ever again.
Writing on her app last week, Kourtney said bleaching her mane "destroyed her hair".
She said: "Even though I'll probably never do something this extreme with my hair again - because it destroyed my hair and took forever to get healthy - I'm happy I tried it once."
Kylie's blonde locks comes just six months after she complained to her Snapchat followers that she felt "self-conscious" about her hair because it had become damaged from regular bleaching.
It's been a year since she last went blonde with the help of top stylists Jen Atkin and Maisha Oliver.
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Last September she wrote: "Took months of not dying my hair and wearing wigs to get my hair back to health so I can do this!
"I'm going for an ashy dirty blonde for the fall. But this s***s a process! I'm coming for u khloé!"
Just three weeks later she returned to her raven roots so it remains to be seen if blondes have more fun and her new style is here to stay.
The news outlet are reporting the Kylie is unhappy with a "fat reduction" company who used a model who bears a striking resemblance to her in one of their campaigns.
A billboard in LA shows the supposed Kylie lookalike next to an ad for Doctor Fat Off which advocates 'coolsculpting' as "an innovate way to contour your body by freezing unwanted fat away".
Kylie's legal team has reportedly launched a case to have the billboard removed.
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