Great British Bake Off creators trademark plans for a MUSICAL – as well as Paul Hollywood dolls and pyjamas
IF the thought of a Paul Hollywood doll whips you into a frenzy or you dream of slipping into a pair of Prue Leith pyjamas, you are in luck.
The creators of the Great British Bake Off have applied for permission to create a line of merchandise based around their spin-off musical.
The stage show is set to air this summer and follow the format of the Channel 4’s hit cookery show, with eight amateur bakers vying to impress the judges.
And Love Productions is ensuring it can make a fortune with a host of goods linked to it.
A TV insider said: “The array of products that can now carry the official logo of the musical is utterly mind-boggling.
“This is a chance for the public to interact with the Bake Off phenomenon rather than just watch it at home.
“And that also provides an opportunity for people to buy merchandise, which is obviously something they will want to cash in on.
Money to be made
“More importantly, registering it as their property means others can’t make money out of it.”
The musical comedy will premiere in Cheltenham on July 22 and the list of goods that can be linked to it stretches to everything from lingerie and skateboards to sunglasses and face masks.
There’s clearly a lot of money to be made from the TV phenomenon, which will this year film its 13th series.
Also trademarked recently was the “Hollywood handshake”, Paul’s congratulatory gesture for contestants doing a top bake.
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