Supermodel ‘glam squad’ rich list – how Kim, Kate, Cara conquered the new fashion world in billion dollar gangs
TAKE one advert, add a bunch of supermodels and what do you get? Commercial gold.
We told yesterday how Kim Kardashian, 41, has taken a leaf out of the promo handbook by using four of the world’s most beautiful women to model her SKIMS range.
Supermodels Heidi Klum, 48, Candice Swanepoel, 33, Tyra Banks, 48, and Alessandra Ambrosio, 40, joined the reality TV star to pose in the nude shapewear – and almost break the internet again for Kim.
Kim follows a long line of brands to rope in famous faces for their campaigns.
Katy Docherty takes a look at eight of the most successful squads in advertising, including their average age, joint wealth and followers.
VERSACE
FIVE of the fashion house’s Nineties “Golden Girls” reunited in 2017 to pay tribute to the late designer and founder, Gianni Versace.
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They wore gold metal mesh dresses to join his sister Donatella on the runway at Milan Fashion Week.
CELEBS: Carla Bruni, 54, Claudia Schiffer, 51, Naomi Campbell, 51, Cindy Crawford, 56, and Helena Christensen, 53.
WORTH: $445million
AVERAGE AGE: 48
FOLLOWERS: 21.9million
SKIMS
KIM has chosen a more mature, glamorous gang to represent her SKIMS underwear and loungewear label this time.
She has previously roped in supermodel Kate Moss, 48, actress Megan Fox, 35, and her famous family.
CELEBS: Kim Kardashian, Heidi Klum, Candice Swanepoel, Tyra Banks and Alessandra Ambrosio
WORTH: $1.75billion
AVERAGE AGE: 42
FOLLOWERS: 385million
Calvin Klein
HOW better to promote underwear and target millennials than rope in the world-famous Kardashian-Jenner clan?
Calvin Klein was on to a winner in 2018.
CELEBS: Kim, 41, Kourtney, 42, and Khloe Kardashian, 37, Kendall, 26, and Kylie Jenner, 24
WORTH: $2.26billion
AVERAGE AGE: 30.2
FOLLOWERS: 1.25billion
L’Oreal Collection Exclusive Pure Reds
WHEN L’Oreal launched a new line of red lipsticks in 2014, it rounded up ten of its most diverse ambassadors to help women find their signature shade.
The stars, from across the world of modelling and acting, posed in white.
CELEBS: Blake Lively, 34, Zoe Saldana, 43, Jane Fonda, 84, Julianne Moore, 61, French actress Laetitia Casta, 43, Ethiopian model Liya Kebede, 44, Freida Pinto, 37, Eva Longoria, 47, former Miss World Aishwarya Rai Bachchan, 48, and Russian model Natasha Poly, 36.
WORTH: $558m
AVERAGE AGE: 39.7
FOLLOWERS: 65.2m
Pepsi
IT was a battle of the babes as three of the Noughties’ biggest pop divas faced off in Pepsi’s Gladiator-themed commercial in 2004.
The epic advert, filmed in Rome’s Colosseum, aired during the 2004 Super Bowl and saw the superstars brandishing weapons and slurping from a can.
It was watched by 144million Americans.
CELEBS: Britney Spears, 40, Pink, 42, and Beyonce Knowles, 40
WORTH: $770million
AVERAGE AGE: 22.5
FOLLOWERS: 296.9million
L’Oreal All Worth It
AS the face of L’Oreal, Cheryl Tweedy used its 2017 ad to confirm rumours she was pregnant with her son, Bear.
In partnership with the Prince’s Trust, the All Worth It campaign launched a confidence training programme that has since helped 16,000 young people to boost their self-esteem.
CELEBS: Cheryl Tweedy, 38, Helen Mirren, 76, X Factor’s Louisa Johnson, 24, AJ Odudu, 34, Katie Piper, 38, models Neelam Gill, 26, and Jada Sezer, 33.
WORTH: $169million
AVERAGE AGE: 33.3
FOLLOWERS: 7.7million
Burberry
IT was an iconic pairing when Burberry brought together Kate Moss and Cara Delevingne in 2014 to promote its new signature scent.
It was the first time the British supermodels had worked together — and the ad was a huge success.
Last year My Burberry, which was created to represent the brand’s classic trench coat, was still one of the top rated perfumes, according to reviews.
CELEBS: Kate Moss, 48, Cara Delevingne
WORTH: $98million
AVERAGE AGE: 30.4
FOLLOWERS: 44.5million
L’Oreal Colour Riche
A YEAR after its successful Pure Red campaign, the French beauty brand asked its models to don pink to promote its Colour Riche lipsticks.
And John Legend was there to serenade them.
CELEBS: Blake Lively, 34, Julianne Moore, 61, Dutch model Doutzen Kroes, 37, Eva Longoria, 47, Chinese actress Fan Bingbing, 40, John Legend, 43, French actress Leïla Bekhti, 38, Karlie Kloss, 29, and Naomi Watts, 53.
WORTH: $476.5million
AVERAGE AGE: 31.9
FOLLOWERS: 80.6million
M&S
MARKS and Spencer’s 2007 festive ad roped in its signature models including Sixties fashion icon Twiggy and new addition Latin lothario, Antonio Banderas.
The British brand’s high-profile advertising campaigns, which launched in 2005, starring the likes of Elizabeth Jagger, had dragged millions of customers back into its stores and seen it bank its biggest profits for nine years.
CELEBS: Antonio Banderas, 61, Twiggy, 72, model Laura Bailey, 49, Elizabeth Jagger, 38, Erin O’Connor, 44, and French model Noemie Lenoir, 42.
WORTH: $133.2million
AVERAGE AGE: 36
FOLLOWERS: 5.4million