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DAVID Beckham smoulders in the hot new advert for Haig Club Clubman as he takes a starring role.

The new single grain scotch whisky, which was developed in partnership between David, Diageo and British entrepreneur Simon Fuller, has already received rave reviews from whisky experts for its taste.

David says: “We are excited to continue the legacy of the House of Haig and introduce this amazing new whisky to the world.”

 David Beckham smoulders in the brand new Haig Club ad
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David Beckham smoulders in the brand new Haig Club adCredit: Haig Club

In a behind-the-scenes video, the former football star gushes to camera about their vision for the beverage coming to life.

David added: “Working with [director] Glen to bring our vision for Haig Club Clubman to life was fantastic.

 The star is seen drinking amongst pals in the video
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The star is seen drinking amongst pals in the videoCredit: Haig Club
 David says: "Haig Club has always been about the social atmosphere of drinking"
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David says: "Haig Club has always been about the social atmosphere of drinking"Credit: Haig Club

“Haig Club has always been about the social atmosphere of drinking.

“Sharing it with your friends, your family – it’s about a club and being part of a team.”

 Haig Club was developed in partnership between David, Diageo and British entrepreneur Simon Fuller
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Haig Club was developed in partnership between David, Diageo and British entrepreneur Simon FullerCredit: Haig Club
 Talking of the brand, David added: "It's about being part of a team"
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Talking of the brand, David added: "It's about being part of a team"Credit: Haig Club

Ronan Beirne, Global Marketing Director for Haig Club commented: “These adverts aim to disrupt the status quo of the perceived places and occasions people choose to enjoy Scotch and spotlight our latest variant as a brand rooted in style and sociability.

“This unique approach is how we will continue to drive the vibrancy and momentum of the category.”

 Clubman has already received rave reviews from whisky experts for its taste
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Clubman has already received rave reviews from whisky experts for its tasteCredit: Haig Club
 The beverage will add to David's booming empire
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The beverage will add to David's booming empireCredit: Haig Club

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