The Apprentice candidates tackle jeans in this week’s task – but something goes horribly wrong
Lord Sugar declares the moment 'a first in all the years he's run the task'
THINGS aren't looking good for The Apprentice candidates as they manage to achieve a first in the BBC shows history - but is it a positive thing?
The groups are challenged this week to market a pair of Japanese made jeans - including a campaign, the packaging, and pitch to a leading board of experts.
However, cracks soon begin to emerge across both teams as they both make epic mistakes in their bid for this week's win.
One group struggles to understand how the compulsory interactive bus stop billboards work, with the other can't work together to create a decent TV ad.
Then things all go to pot when one of the teams LOSE the very jeans they are supposed to me selling in their campaign.
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Jessica Cunningham - who The Sun revealed had just finished working on a horror movie where she's attacked by a clown - ends up in tears as she struggled to come to terms with her plan falling apart.
Disappearing for a breather, the team end up branding her 'unreliable' as a project manager.
Will this mean she's up next for the chop?
Or will someone else be next to hear the immortal words 'You're Fired?'
Catch The Apprentice Thursdays at 9pm on BBC1.
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