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LORD Alan Sugar found himself being called out by Piers Morgan once again during his appearance on Tuesday's Good Morning Britain.

The Apprentice star had called Piers' co-host Susanna Reid by a term of endearment during the interview, and Piers made it clear he was not impressed by the remark.

Lord Alan Sugar found himself being called out by Piers Morgan once again during his appearance on Tuesday's Good Morning Britain
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Lord Alan Sugar found himself being called out by Piers Morgan once again during his appearance on Tuesday's Good Morning BritainCredit: Rex Features

Susanna had been discussing Donald Trump with the British businessman and asked: "Do you want to be fired by Donald Trump?"

To which Lord Sugar replied: "No, he couldn't do it love. He couldn't do it really."

Piers then burst out: "Love? Love? I think you mean, Miss Reid."

And Lord Sugar quickly corrected himself as Susanna laughed in her seat saying: "I thought you were on my side for a moment."

The Apprentice star had called Piers' co-host Susanna Reid by a term of endearment during the interview, and Piers made it clear he was not impressed by the remark
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The Apprentice star had called Piers' co-host Susanna Reid by a term of endearment during the interview, and Piers made it clear he was not impressed by the remark
Susanna had been discussing Donald Trump with the British businessman when Lord Alan said: "No, he couldn't do it love. He couldn't do it really."
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Susanna had been discussing Donald Trump with the British businessman when Lord Alan said: "No, he couldn't do it love. He couldn't do it really."Credit: ITV

Lord Sugar continued: "He's not in my class. Anybody knows... they stuck his programme on at half past one in the morning on BBC for contractual reasons. And those saddos like you [Piers] that might watch it all concurred that he is not in my class."

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Longtime rivals Piers and Lord Sugar sent fans in with their explosive on-air showdown.

The pair have been embroiled in a long-running spat, and they took their rivalry to TV today with a good-natured bout on the GMB sofa.

Piers then burst out: "Love? Love? I think you mean, Miss Reid."
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Piers then burst out: "Love? Love? I think you mean, Miss Reid."Credit: ITV

At the beginning of his interview, Lord Sugar literally squared up to Piers as he walked onto the set as the host shunned a handshake and raised his fists in a mock fight pose.

However, they soon got down to business as they exchanged barbs during a two-part interview.

The pair have been embroiled in a feud for years and often trade insults via social media.

Lord Sugar quickly corrected himself as Susanna laughed in her seat saying: "I thought you were on my side for a moment."
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Lord Sugar quickly corrected himself as Susanna laughed in her seat saying: "I thought you were on my side for a moment."Credit: ITV
 recently reignited the spat by criticising a segment Piers recently presented on the creepy clown craze which has been sweeping Britain

.

At the beginning of his interview, Lord Sugar literally squared up to Piers as he walked onto the set as the host shunned a handshake and raised his fists in a mock fight pose
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At the beginning of his interview, Lord Sugar literally squared up to Piers as he walked onto the set as the host shunned a handshake and raised his fists in a mock fight poseCredit: ITV

He took to Twitter to call him "the biggest clown on the sofa".

The business mogul made the appearance on GMB today to promote the latest series of The Apprentice, which is currently airing.

He recently revealed he threatened to quit the show unless the format was changed.

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