Gemma Collins shows off dramatic new look as she wears sweeping cape

GEMMA Collins flaunts her new striking look as she turns heads in a sweeping cape.

The GC once again had everyone talking as she dazzled at the UK launch for Sephora in Westfield, London.

Gemma, 42, posed up a storm for the camera's at the popular beauty franchise event, alongside other celebrities in attendance.

She donned a dramatic black sweeping cape with frill and ruffle detailing.

She wore it with a leopard print long sleeve top and skin tight leather pants that showed of her curves.

Gemma kept her jewellery tasteful, opting for a set of dangly statement earrings that complemented her appearance.

Her make-up was flawless, with a bold black eyeliner look and a smokey eye.

The iconic reality star wore a smudge of matte nude coloured lipstick.

Her hair was styled in a slicked back, up do with a side part and her bangs styled in waves.

It comes after Gemma recently revealed her new glamorous look to fans.

Gemma, looked better than ever as she rocked glamorous makeup and an elegant up-do whilst posing in the clip.

The star smiled and pouted for the camera whilst a voiceover about self love played.