Scarlett Moffatt’s jungle victory was most watched I’m A Celebrity final since Kian Egan’s 2013 win
SCARLETT Moffatt didn't just win I'm A Celebrity, she also won the ratings game.
The Gogglebox favourite's victory has become the most watched finale of the series in years, with ratings hounds having to go back to Kian Egan's win in 2013 to find figures beating it.
A whopping 10.5 million viewers tuned in to ITV to watch Scarlett be crowned with the title, with the audience peaking at 11.4 million.
The audience was up by more than 800,000 people on last year's finale as Vicky Pattison was crowned Queen of the Jungle.
It marks the highest audience for a finale since 2013, when 11.14 million viewers watched Westlife crooner Kian Egan take the title.
In fact only Kerry Katona in 2004 and Kian beat Scarlett's ratings.
The news will bode well for Scarlett as she plans her post Gogglebox future.
Scarlett, 26, beat Emmerdale star Adam Thomas, 28, and comedian Joel Dommett, 30, after being the stand-out favourite from the start of the series.
She is now set to pocket a £1million payday in endorsements and TV deals.
But last night her parents Betty and Mark said she was still just “our Scarlett”.
Mum Betty told The Sun: “She’s very grounded and I hope she’ll always stay like that. She just watches TV. She’s a normal girl.”
The Durham-born star, whose witty one-liners and brutal honesty have seen her go from working a nine-to-five job to a household name in under a year, has watched the show since she was a child.
Her parents, who live in Bishop Auckland, Co Durham, say before going in she was worried campmates would think she was a member of the public.
Her series highlight came as she ate camel’s nipples, cow anus and turkey testicles in a gruesome Bushtucker Trial with Carol Vorderman.
But she struggled after ending up at the centre of a row between Danny Baker and Martin Roberts.
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Scarlett has been the most popular star of Channel 4 hit Gogglebox since joining the show one year after it began in 2014.
But The Sun revealed last night how the star, who was a student disability adviser a year ago, will now turn her back on the show.
She will instead focus on her burgeoning TV career without her co-star parents.
In an exclusive interview ahead of last night’s final Betty, 46, who works at clothes store Burton, and welder Mark, 50, are more than happy to return to how life was before they became household names.
She told The Sun: “If we don’t go back, we don’t. That’s up to Channel 4. It’s opened a lot of doors for Scarlett and has enabled her to achieve some of her dreams. There’s no negative.
“The thing I’ve enjoyed most is getting to spend time with her every week. She’s not a celebrity — she’s just our Scarlett.”
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