Helen Flanagan cruelly mum-shamed after revealing where she buys her children’s school shoes

HELEN Flanagan has once again fallen victim to the 'mum police' after revealing where her kids' school shoes are from.

Helen, 33, told fans that she "always" purchases her eldest children's footwear for school from the high street shop Schuh.

The Coronation Street star even posed alongside a picture of daughters Matilda and Delilah standing in their uniform with their smart new shoes.

Matilda's shoes are by Dr Martens and are on sale in the store for £119. Delilah is sporting a pair of black New Balance PE trainers costing £30.

Admitting she was also advertising the shoe shop, Helen wrote alongside the Instagram snap: "So for once I’m actually organised for back to school 😅 wish I actually looked so calm and put together for the school run 😂x

"Picked up the perfect going to back to school shoes for my girls from @schuh that they both love ❤️ (can’t cope with how cute Delilah looks on pic 3 ❤️… how is she not going into reception and into year one)."

She added: "I always buy my kids shoes from @schuh #wewearschuh."

But Helen hasn't received the most positive response to her post.

One critic replied: "I’m glad someone wears Schuh as they are too bloody expensive for us!"

Another added: "You're organised because it’s been gifted."

And someone else even wrote: "Literally using your kids to shill, absolutely shameless behaviour."

Others, however, have been quick to throw their support behind the mum-of-three.

Hitting back at the haters, one fan wrote: "Everyone has to make a living… But maybe Helen is really happy with these type of shoes and wants to share with her fans…"

Another chimed in: "So lovely. They certainly look good Helen and ready for school."

Helen had her children - including youngest son Charlie - during her relationship with footballer Scott Sinclair. 

The couple split last summer but did not make it public until October.

Although she co-parents with Scott, Helen updates fans almost daily on her life as a single mum to three kids.

And as a result, this is unfortunately not the first time the I'm A Celebrity All Stars contestant has been mum-shamed by keyboard warriors.

Just last week, Helen was criticised for pretending a candle on her birthday cake was a cigarette.

She was also slammed for sharing videos and photographs of her kids during a recent holiday to Barbados.

Helen has even received negative comments in the past for attempting to take a selfie with her children as she enjoyed a glass of wine, and accused of being "overbearing" while discussing Charlie's temper tantrums.