Loose Women’s Kaye Adams accuses Celebrity Big Brother of bullying Coleen Nolan after she breaks down in tears

KAYE Adams has accused Celebrity Big Brother of bullying Coleen Nolan.

The Loose Women panellist made the accusations on Wednesday's show after they watched footage of Coleen breaking down in tears on the Channel 5 reality show.

After watching the clip, Kaye said: “It breaks my heart.

“This is not Celebrity Big Brother, this is Celebrity Big Bully. It's designed to make people unravel.

“Everything they do, they do to make people breakdown and they're doing it with Coleen.

“We're all sat here watching a friend of ours being pushed to the edge. It's bullying.”

Loose Women host Ruth Langsford explained that Coleen went onto the show “voluntarily” but Kaye was adamant it wasn’t fair, saying: “I don't think that justifies it.”

Coleen got upset about the Celebrity Big Brother housemates played a game of ‘Who’s Lying Now’.

The Loose Women star was voted for by the public as one of the “least trustworthy” housemates – leaving her in tears.

Sitting in the garden with Brandon Block and James Jordan, Coleen poured her heart out and tearfully said: “That’s got me.

“The most fake, it’s the worst thing, because I’m so not.”

Ruth and Jane Moore have made no secret of their fears for Coleen inside the house.

Jane said on Loose Women:  “I must say I was surprised.

“Leading up to Christmas she was talking about her and Ray [Fensome] and it not being OK.

“She is vulnerable at the minute – it was the older show before, it was more relaxing. It’s not like that anymore, it is high octane.”

Ruth added: “I hope she has someone to talk to and confide in the house.”

Their co-star Nadia went on to reveal she had been asked to accompany Coleen but said she had to turn down the “ridiculous money” because of her husband and son.

Speaking about Coleen, it was clear Nadia was also worried as she added: “They’ve racked it up, it’s all psychological games in there now.”

“I’m worried for her, I think she’s going to get a shock…”

Got a story? email digishowbiz@the-sun.co.uk or call us direct on 02077824220