SHARON Osbourne's rarely-seen eldest daughter - who doesn't speak to her famous sister Kelly "at all" - has been spotted shopping in LA.
Stunning brunette Aimee, 40, has a low-key lifestyle compared to her reality TV star siblings Kelly, 39, and Jack, 38, and is rarely seen spending time with her famous family.
But she was recently pictured on a shopping spree in Beverly Hills with her mum, 71, prior to the start of Celebrity Big Brother.
X Factor star Sharon features in the latest ITV series after entering the famous compound last night.
But she appears to have made the most of family time before joining the show after enjoying a day out with her eldest daughter.
Ordinarily-private Aimee was seen smiling as she and Sharon strolled around with their designer bags.
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Aimee - who has shunned the celebrity spotlight - donned a bucket hat, jumper and jeans during a visit to upscale retailer Neiman Marcus in LA.
She is rarely seen with her famous family, a habit she started after refusing to appear in their reality series The Osbournes.
The MTV show, which kicked off in 2002 and ran for four series, followed the life of her dad Ozzy, 75, and his family.
The budding singer previously explained her reasons for turning down the show citing her desire for "privacy".
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Aimee told of her fears of being typecast while trying to forge her chosen career.
Speaking to late broadcaster Barbara Walters in 2002, she said: "My private life to me is very important.
"So it didn't feel right because my whole life, everything's been so exposed, so I feel as though now I'm at an age and a time in my life where I can make that choice."
Addressing suggestions her decision was a snub, she added: "It really was nothing to do with me not loving them.
"[Or] not wanting the world to know that I am a part of this family."
INSIDE THE SISTERS' RELATIONSHIP
Aimee's little sister Kelly, who found fame as a popstar and reality personality, has opened up on the fractured relationship with her sister.
The One Word hit-maker admitted they were estranged and insisted: "We don't talk."
She told Dax Shepard's Armchair Expert podcast: "We're just really different.
"She doesn't understand me. I don't understand her."
SHARON ON CBB
Music icon Sharon was the first celebrity to join CBB as the show returned for the first time in six years.
She was followed by close pal and former X Factor co-star Louis Walsh.
Sharon left fans in hysterics as she failed to recognise a reality TV legend in the series opener.
She also planted a kiss on host AJ Odudu prior to stepping foot in the souped-up villa.
Meanwhile, her pal Louis caught AJ and co-host Will Best off guard with his huge on air blunder as he let slip he already know the show's line-up.
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The Osbourne's matriarch will only appear in the show for one week as her fee was too expensive for ITV, insiders revealed.
The Sun previously published the full Celebrity Big Brother line up including Love Island, Strictly and This Morning stars.
Celebrity Big Brother line-up
So who are the 13 stars expected to appear in the Celebrity Big Brother house? The Sun's Jamie Downham takes a look...
Sharon Osbourne - TV legend - who is thought to be on a megabucks deal - said she was doing the show for "a good time not a long time"
Louis Walsh - Irish boyband manager who has never knowingly backed down from a fight. Sure to be a huge presence in the house.
Ekin-Su Cülcüloğlu - We know from Love Island, the Ek-ster is not above throwing about some dramatics to claw her way to the final.
Levi Roots - Reggae Reggae Sauce sauce packs a bit of a kick, but its inventor seems quite mild-mannered. Will that change under pressure?
Fern Britton - The former This Morning star called out Phillip Schofield - don't think she won't do the same to anyone who tangles with her.
Colson Smith - You'll probably know him best as Corrie's Craig Tinker - but prepare to find out he's not much like his character.
David Potts - Ibiza Weekender's breakout star is sure to bring a bit of the party isle to the house... but will people appreciate it?
Gary Goldsmith - Kate Middleton's uncle is a big signing for ITV, but very much an unknown quantity among viewers.
Marisha Wallace - Top Broadway star may fill the brief of 'American who doesn't know what they've let themselves in for'.
Nikita Kuzmin - The Strictly pro is coming onto the show fresh off the show's tour. Poor lad probably just wants a rest.
Zeze Mills - the social media star has a "no holds barred interview style" - which is just what we need in there.
Bradley Riches - The actor played sweet James McEwan in Netflix hit Heartstopper. We'll soon find out what he's really like.
Lauren Simon - She's a Real Housewives of Cheshire star and you don't get on that show by being shy and retiring.