Holly Willoughby joins forces with Dragons’ Den star Peter Jones to set up interior design firm
Pair are 'excited about turning their dream into a reality'
IF you’re going to launch a new business, calling in a friend to help is no bad idea.
It’s even better if your pal is Dragons' Den supremo PETER JONES — as HOLLY WILLOUGHBY has discovered.
I can reveal the This Morning favourite is joining the £435million entrepreneur in a new business venture.
The pair have set up an interior design firm called Truly Group Ltd, which Holly will run with Peter’s partner Tara.
A source revealed: “Holly and her husband Dan have been good friends with Peter and Tara for a long time, and this is a project they’ve been chatting about quietly for a while.
“Now they’ve decided to put their plans into action and are very excited about turning their dream into a reality.
“They can’t wait to get it off the ground, but there’s still plenty of work to do first.”
Fortunately, the new business will not affect Holly’s telly work. I’m told she has cleared the project with ITV, who are more than happy for her to get it off the ground.
Holly and Peter are keeping the full details under wraps until they are ready to formally unveil everything later in the year.
The new company is just the latest string to Holly’s bow.
The busy star already has her own clothing line with Very and co-wrote a series of children’s books, School For Stars, with her sister Kelly.
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She also had her own BHS homeware range before they closed their stores last year.
When she last spoke about her wide-ranging projects, Holly said she wanted to emulate her hero CILLA BLACK.
She said: “I’m really happy with where I am at the moment. It’s nice doing a broad spectrum of stuff and I’m fortunate to have that.
“I try not to take fame too seriously. It would be amazing to have a career as long as Cilla Black’s.”
If she and Peter play their cards right, she could have one like RICHARD BRANSON’s too.
READ ON FOR THE REST OF DAN WOOTTON'S BIZ TV COLUMN
Kim's fury at 'two-timer' Jamie
SECURITY were forced to remove KIM WOODBURN from the main CBB house after an explosive row with JAMIE O’HARA.
The How Clean Is Your House? star hit out at the footballer over his ex-wife DANIELLE LLOYD.
She yelled: “You’re an adulterer that two-timed your wife and she’s got three kids.
“These people, they put me through hell.
STACY FRANCIS and SPENCER PRATT were forced to step in to hold Jamie back.
Jamie, who had earlier been heard kissing BIANCA GASCOIGNE, shouted: “You’re a disgrace. You are nasty, you are vile.”
After several efforts to call the warring housemates to the Diary Room, Big Brother had to get staff to physically intervene.
Bosses made Kim sleep in a separate room, only allowing her to return this morning.
I don’t think their eviction nominations will come as a surprise.
Jess may be court out soon
JESSICA CUNNINGHAM may want to hold back on flirting with fellow CBB housemate CALUM BEST or she may end the show a single woman.
COURTNEY WOOD has threatened to dump his girlfriend if she continues to show her interest in Calum.
In an exclusive chat, the Apprentice runner-up said: “There was a bit of flirting with Calum and I’m completely cool with that – she’s a flirty person.
“But if anything more was to happen then we won’t be dating any more.”
The pair, who hooked up while competing on LORD SUGAR’s BBC1 show, went public with their romance during a holiday in Tenerife shortly after Christmas.
And now Courtney is looking to follow Jessica into the Celebrity Big Brother house in an attempt to save his new relationship.
He said: “If it ramps up to anything more then get me in the house. I feel like I could provide some entertaining television.”
I can’t deny, I’d love to see it.
Brex husbands and wives
IT was only a matter of time before telly bosses saw the potential in a reality show based on Brexit. And Channel 4 has blinked first with a politically themed one-off Wife Swap special. In what is bound to be explosive viewing, Leavers and Remainers will swap partners for an entire week. Whether that’s enough time for these couples to get everything off their chests is still to be seen. But it is fair to say the rows will go way beyond whose turn it is to do the dishes.
Sykes to behold
FORGET presenting on TV – curvy MELANIE SYKES looks ready for another stint in the I’m A Celebrity jungle shower in this bikini snap.
The telly host has been showing off the results of a week-long bootcamp in Morocco on her Instagram page.
She revealed it was “hard to put into words” how great the experience was.
Well, it certainly paid off.
Soapbox
THERE’S another bump in the road for Lee and Whitney in EASTENDERS when his drunken behaviour on a night out leaves her devastated.
Mick sends him away from the Queen Vic and tries to calm her down, but his intervention threatens to make things worse.
And there’s more trouble elsewhere when Phil declines Jack’s offer to speak at Ronnie and Roxy’s funeral before slinking off to meet someone.
Meanwhile on EMMERDALE, Aaron’s elation over his upcoming wedding to Robert turns to anger when he finds out about his rendezvous with Rebecca.
Robert tries to reason with him but it becomes apparent his jealousy poses a threat to their future together.