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LOOSE Women viewers got quite the eyeful during today's show when Kaye Adams flashed a little too much flesh as she rolled around on the bonnet of a jeep in an ad for a competition.

Kaye was joined by fellow panellist Nadia Sawalha for the hilarious skit where the pair wore glamorous sequinned dresses as they fell around laughing on the expensive motor.

Kaye Adams and Nadia Sawalha rolled around on the bonnet of a jeep during today's Loose Women
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Kaye Adams and Nadia Sawalha rolled around on the bonnet of a jeep during today's Loose WomenCredit: ITV
Kaye then pulled Nadia up onto the BMW that was today's prize
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Kaye then pulled Nadia up on to the BMW that was today's prizeCredit: ITV
Kaye was mortified as the hilarious ad aired
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Kaye was mortified as the hilarious ad airedCredit: ITV

As the ad aired, Kaye was so mortified that she got down on the floor and crawled behind the desk.

Her fellow panellists Andrea McLean, Saira Khan and Nadia couldn't stop laughing as the camera zoomed in and out between her legs.

Nadia squealed and said: "That's adult viewing! It's all my fault! She wears these terrible knickers and I told them not to wear them today!"

Saira then quipped: "What's your definition of Loose Women?"

Andrea then added: "If you win the car it will be fully valeted," before Nadia joked: "Except maybe for the sequinned marks!"

Kaye crawled under the desk afterwards but viewers loved it
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Kaye crawled under the desk afterwards but viewers loved itCredit: ITV
Nadia laughed and said it was her fault because she had told Kaye to "take off her terrible knickers"
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Nadia laughed and said it was her fault because she had told Kaye to 'take off her terrible knickersiCredit: ITV

Viewers thought it was hilarious with many taking to Twitter to express their shock - and delight - at the funny moment.

One wrote: "OMG!! I love Kaye and Nadia, they're hilarious!!! #loosewomen."

Another added: "I love Nadia & Kaye. They're so funny and have no shame 😂❤️ #LooseWomen @loosewomen."

A third said: "Love @nadiasawalha & @kayeadams' shenanigans on the @loosewomen trailer."

Loose Women airs weekdays from 12.30 on ITV.

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