David Beckham signs huge £5million ad deal with major Chinese retailer for Euro 2024 campaign
The ace also won a £240million legal battle last month
DAVID BECKHAM is expanding his branding empire after picking up a new endorsement deal with online retailer AliExpress . . . and £5million for his efforts.
The ex-footie ace shot a top-secret advert for the Chinese firm in London last week for its Euro 2024 campaign.
A source said: “Becks was happy to put his name to the firm for the right price. He even speaks in the ad, which was reflected in his pay.
“He is enjoying spreading his wings as a businessman and enjoying opportunities that come his way.”
David joins Olivia Atwood as part of AliExpress’s UK talent line-up.
It comes after he accepted a Nespresso deal late last year, adding to his estimated net worth of £372million.
Becks is already an ambassador for Tudor watches and is paid to promote Maserati cars.
No wonder he could afford to splash out £250k on wife Posh’s 50th birthday bash last month.
This isn’t the only major cash injection David has had in recent months.
Last month, Beckham won a £240million legal battle against dozens of online counterfeiters flogging fakes of his designer gear.
The ex-England ace is a director of a firm which had been seeking up to £1.6million from each of 150 online sellers, mostly in Asia, profiting from the racket.
DB Ventures looked after the star’s most lucrative deals and filed a lawsuit in the US.
Paperwork from the case shows the counterfeiters were selling via sites including Amazon, eBay and Etsy.