Holly Willoughby bags new role as the face of Diet Coke as she expands her multi-million pound empire
The popular This Morning host lands her latest commercial deal as she continues to increase her brand
HOLLY Willoughby has bagged herself a new job as the face of Diet Coke, as she continues to build her multi-million pound empire.
The This Morning host, who has also endorsed brands like Garnier, Oral-B, Very and BHS, is set increase her fortune further with this new venture.
Speaking about the new partnership, Holly said: "I’ve always been a big Diet Coke fan, right from the original ‘Break’ ads we all remember with great fondness.
"The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved!"
The 35-year-old has already got a tidy £11million in the bank thanks to her presenting work, lucrative beauty contracts and lifestyle projects.
But it was recently reported Holly is set to nearly double her fortune to £21million by launching an interior design business with Dragons’ Den mogul Peter Jones.
The mum-of-three has set up Truly Group Ltd with Peter’s partner Tara Capp - and the pair plan to unveil their business ideas later this year.
Holly has been close friends with Peter and Tara for many years, and was spotted holidaying with the couple in August last year alongside her husband Dan Baldwin.
Brand expert Phil Pallen said the venture could make Holly the UK’s wealthiest female TV presenter and net her "£10million, if not more".
Holly’s showbiz career began when she was just 14, after being spotted by modelling scouts at Clothes Show Live in Birmingham.
She signed to Storm – the agency that represented Kate Moss – and appeared in a wealth of teen magazines, including Just Seventeen.
Holly made the move into television by appearing on S Club TV and Ministry of Mayhem, for which she won a BAFTA in 2006.
Holly currently earns £400,000 a year by presenting This Morning, but has also fronted prime-time shows such as Celebrity Juice, Dancing On Ice and The Xtra Factor.
She is reported to have netted £400,000 during her brief presenting stint on The Voice.
Away from television, Holly has written a series of children’s book with her sister Kelly, which have gone on to become UK best sellers.
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