KIM Kardashian's scantily clad style seems to be growing increasingly similar to that of Kanye West's wife Bianca Censori.
The 44-year-old is starring in a new SKKN advert and has left very little to the imagination with her barely there outfit.
In one snap Kim reclines on a sofa in a fur coat and white tights as she looks into the camera while applying lip gloss, as she promotes the new SKNN Holiday collection.
In another, she wears a different fur coat, while holding two small dogs and looking away from the camera.
This time the tights have been replaced with blank ankle socks - which the reality TV star has paired with black high heels.
With SKNN being Kim's own range she will typically have creative control over the process of what she wears in the ad campaign - so fans were interested to see that she's again "dressing like Kanye's wife."
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Bianca, 29, married Kanye in December 2022, and soon earned a reputation as someone who enjoys wearing very revealing outfits.
And fans believe that Kim, who wed Kanye in 2014 before splitting in 2021, has been emulating the Australian model's style for quite some time now.
For her birthday last month, Kim donned a tight nude leotard under a semi-transparent dress, an outfit strikingly similar to one which Bianca had worn previously.
But some of Kim's social media followers were less than impressed with her sartorial choices that day.
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With one commenting: "Why does EVERYTHING have to be so tight, short, small and uncomfortable looking?"
And another didn't mince their words, saying: "I'm sorry, but that might be the ugliest dress I've ever seen."
It was noted that Kim's birthday suit bore more than a passing resemblance to what was worn by Bianca, at the Prototypes Menswear Show, at Paris Fashion Week in June.
On that occasion, Bianca wore a skintight nude leotard, with her hair dyed red and left messy.
Kanye meanwhile, decided to wear a beekeeper outfit for the occasion, as one does.