Coleen Rooney signs first big money deal after I’m A Celeb success – and it’s going to make her a fortune
COLEEN Rooney is set to cash in big time after her secret jungle beauty secret was revealed.
Insiders say that the WAGs glowing skin and luscious locks during her stint on I'm A Celebrity was no accident.
Before her jungle adventure, Coleen signed a mega-bucks deal with wellness powerhouse Applied Nutrition, a leading brand in health supplements.
Now, the wife of former Manchester United ace Wayne Rooney, is set to launch her very own range of products in partnership with the global brand in January and industry experts say it’s about to be a game-changer for her bank balance.
But it seems Coleen’s savvy business instincts have already paid off.
Sources revealed that the 38-year-old took her brand-new partnership with Applied Nutrition to the next level by sneaking in the brand's hair, skin & nails capsules into the jungle.
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Rumours have been swirling about how incredible Coleen looked on screen with glowing skin, shiny hair, and zero signs of the usual jungle grime.
It is believed the secret was in the collagen capsules she takes daily.
A source said: "Coleen was definitely taking the hair, skin & nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked.
"People are saying it’s because of the Applied Nutrition products she was sneaking in and it’s caused a massive surge in interest for them."
The £19.95 collagen-based capsules have flown off the shelves since speculation about Coleen’s secret jungle routine began, with many fans clamouring to get their hands on the same products that helped her achieve her glowing look.
It’s no surprise that Coleen’s wellness empire is set to thrive and is set to pocket a pretty penny with her own wellness range.
Applied Nutrition, which was recently valued at a staggering £350 million, is one of the world's fastest-growing brands in the wellness sector.
Coleen, who already holds a stake in the company, is in line to make a fortune from her investment, with her own range of products hitting shelves in early 2025.
They added: “This has been the perfect moment for Coleen to showcase the benefits of the products she is going to be promoting next year.
"There is a huge PR campaign planned around her work with Applied Nutrition. In fact, a major TV advert was recorded before she went into the jungle and it is set to air on prime time TV early in the new year.
"Coleen's collagen capsules are going to be what every woman wants."
Coleen Rooney's surprising bad habit
COLEEN Rooney has revealed the embarrassing habit hubby Wayne reckons will annoy her I’m A celebrity campmates.
She’s usually preened and perfect - but the WAG has confessed she snores.
Coleen said: “I didn’t think I snored, but Wayne says I snore.
“Not continuously though – just every now and again.
“I have been in the public eye for over 20 years now and people take what they want from it.
“I do think people will get a better idea of what kind of person I am.”
On Tuesday, Coleen was seen leaving Australia with her two sons after placing second on I'm A Celebrity this year.
The beloved WAG was the runner-up to McFly's Danny Jones, who was crowned King Of The Jungle on Sunday night.
The WAG shares four kids with her footballer husband: Kai, 15; Klay, 11; Kit, eight; and Cass, six.
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Her two youngest flew out to Australia with their grandparents to support their mum, with Kit and Cass even heading into the jungle to surprise Coleen during the final week.
Fans loved seeing the two young boys on their television screens when they surprised their mum in the jungle, with many saying how they looked like "mini Waynes".