KATIE Price has riled viewers of her new show My Crazy Life after the first episode featured her getting sexual with husband Kieran Hayler in front of her kids.
In one moment, the star showed a nude glamour shot of herself to her youngest child Bunny, 2, and also let her hubby "honk" her boobs, to their utter dismay.
Katie, 38, also forgot the ages of her kids, called them all "d***heads", and let Bunny stuff mud into her mouth on the family property.
Viewers were most shocked by a scene where Katie and Kieran cleared out belongings from Katie's "old life" with the help of her children.
After taking out items like baby mobiles and books, Kieran declares: "Babes, what's this doing in there?"
He holds up a graphic nude portrait of Katie when she was Jordan, as her children look on, gob-smacked.
Princess, 9, shouts "What is that?" as she runs over to hide the poster from her baby sister Bunny.
But the mum-of-five tells Kieran: "Show it to Bunny, ask Bunny if she knows who that is."
Needless to say, the two-year-old looks at the poster of her mum in full glamour mode and responds: "Mummy."
Less than ten seconds later viewers were shocked again when Katie flirted with Kieran, boasting about her "plastic fantastic" body.
He took this as his cue to come over and grope her boobs as her kids Princess and Junior, 12, looked on.
Turning to camera, Junior asked: "Do any parents do that in front of their children?"
"Junior, what's weird?" his mum asked.
A sarcastic Junior responded: "Oh yeah, it's normal for Kieran to go up to you and just squeeze your boobs, yeah."
Princess then came over and tried to close Katie's parka coat to cover up her breasts.
On Twitter the criticisms flooded in, with one viewer writing: "Yet another programme to embarrass her poor kids!"
Another added: "This is awkward isn't it.."
"Those kids won't be able to do anything without public scrutiny when they're older," a third agreed.
A fourth blasted: "#MyCrazyLife .... think the word desperate should be in there."
However, many Pricey fans were absolutely loving the show, with one writing: "I love it but my only compliant is that it should be on for an hour.
"Katie is hilarious and so is Kieran."
Elsewhere in the episode, Katie brought a six-foot portrait of herself into the house, and declared she wanted more pics of her everywhere, and fewer of the kids.
Later, Katie upset her hubby by announcing she's going to try being a pop star with DJ Tom Zanetti, who she'd previously exchanged "flirty" text messaged with.
The kids also disapproved of the news, saying she would be "embarrassing them" with her singing antics.
The show is bound to include plenty more controversial moments and rows between Katie and Kieran.