Love Island’s Jess Shears and Montana Brown are set to be the top earners this series – raking in up to £2MILLION
RANDY couple Kem Cetinay and Amber Davies were crowned Love Island winners last night.
The pair, who had sex the most times inside the villa, landed the show’s £50,000 first prize after winning the public vote.
They triumphed over fellow finalists Camilla Thurlow, 28, and Jamie Jewitt, 27, who came second, and Chris Hughes, 24, and Olivia Attwood, 26, who were third.
Marcel Somerville, 31, and Gabrielle Allen, 25, were the first couple to be eliminated in last night’s tense final on ITV2 and finished fourth.
Essex hairdresser Kem, 21, and dancer Amber, also 21, of North Wales, had the longest relationship out of any of the islanders on the series, which was watched by around four million people per episode on ITV2.
They also slept together during the day, a Love Island first.
In a new twist, Kem had the chance to pocket the entire £50,000 when, as a final task, host Caroline Flack offered the winners two envelopes — one with the prize and the other containing nothing.
Kem guessed right, leaving Amber with the dud envelope. But he chose to split the cash with Amber, who he said was “100 per cent his future wife”.
After their win, Kem added: “It feels unbelievable, especially after everything that’s happened to get this far. It’s just surreal.”
Reminded she had said Kem wasn’t her type, Amber added: “He is now. When you get to know somebody, it’s so different.”
Several Islanders are now set to make a fortune — with Jessica Shears tipped to make £2million.
Experts said firms are desperate to use the contestants to reach the show’s key audience of 16 to 34-year-olds via social media.
They could also rack up hundreds of thousands from nightclub appearances — with up to £2,500 for an hour’s work — and land six-figure deals with fashion houses.
Some will also be offered stints on other reality shows, with experts tipping several to go on to become millionaires.
Top of our expected Love Island Rich List is glamour girl Jessica, 24, with an estimated £2million.
Student Montana Brown, 21, is close behind on £1.8million.
MORE FROM THE VILLA
Agent Dave Read of Neon Management, which represents several contestants including Jess, said: “The demand this year for anything Love Island-related is at astronomical levels.
“Brands are queuing up to offer them thousands just to pose with a product.
“We’re having to turn down a lot of business for Jessica’s Instagram because we are very aware of overexposing.”
Dave said the male contestants are being lined up for nightclub appearances, adding: “Dom has 50 of the dates in his diary and Chris and Kem will probably have 75 waiting when they leave the villa.”
The popularity of the series means other spin-off shows are likely, with stars’ fees set to rocket.
An ITV insider revealed: “Ratings have been such a success, ITV2 will be desperate to make new shows off the back of it.
“But there is a danger of other networks who aim at a younger market snapping up the stars. It’ll be a dogfight to sign them up.”
LOVE ISLAND, YOU'VE BEEN 100 PER CENT MY TYPE ON PAPER
I HAVE been dreading this day for the last seven weeks.
Whilst watching last night’s final, I felt anxious, confused and empty as I asked myself: “What do I do with my life now?”
I can’t remember the last time I had a conversation that didn’t involve dissecting Chris and Kem’s bromance or questioning Camilla’s annoying eyelashes.
My mobile has buzzed at 9pm on the dot every day during the series as I discuss whether Gabby and Marcel’s relationship could work “on the outside”.
Tonight, I fear, it will buzz no more. My social circle will simply have nothing to say to each other. I know I can watch something else, but will it have the edge-of-the-seat drama of a recoupling?
Instead, I will take this week to grieve the loss of Love Island.
Despite the contestants’ advice, this summer I’ve put all my eggs in one basket and been left without a summer companion.
You’ve been 100 per cent my type on paper, Love Island, and I thank you.
- By Joely Chilcott, Fabulous Daily Editor
