Review
JAMIE EAST AT THE MOVIES

The Emoji Movie fails to deliver any actual emotion but the kids might like the poo jokes

Picture Wreck-It Ralph made by marketing machines and a handful of decent gags is not enough to save it

The Emoji Movie

(U)86mins

IT’S fair to say this animated movie isn’t aimed at me.

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I have never attached a smiley face to a message in my life. As far as I’m concerned anyone aged over 16 using one is having a mid-life crisis. Even if they are 17.

T.J. Miller performs the voice of Gene (centre right) and Hi5 (centre left) is voiced by James CordenCredit: Rex Features
Gene is supposed to be a Meh! emoji, but can’t help expressing other emotionsCredit: Rex Features

But that doesn’t mean I couldn’t have given this film a thumbs up.

I actually quite liked The Angry Birds movie.

The plot is even more simple than a grinning face. Gene (voiced by TJ Miller) is supposed to be a Meh! emoji, but can’t help expressing other emotions.

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This isn’t allowed in Textopolis, where the emojis live, as every digital expression has to stick to their designated task.

Considered to be a “malfunction”, Gene has to go on the run with Anna Faris’s Jailbreak and James Corden’s Hi-5 palm emoji. Corden can do better than this ham-fisted effort.

As Gene battles through other apps, he realises it is good to be different.

It’s just a shame the writers of this by-the-numbers kids’ film didn’t figure that out too.

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The script is Wreck-It Ralph made by marketing machines.

It fails to deliver any emotion.

The love story is about as romantic as sticking a double “x” at the end of a text.

The only reason it doesn’t get the middle finger is a handful of decent gags, the mercifully short running time and because young kids will enjoy the poo jokes.

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★★☆

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