PAUL Danan has been roundly mocked by Celebrity Big Brother viewers for saying that Jemma Lucy has been "goating" him in the house.
After a clash with the glamour model, reality TV star Paul went to the Diary Room and shouted: "She's goating me and goating me and goating me!"
The word that former Hollyoaks star Paul was actually going for was "goading" - which means teasing or aiming to provoke.
But by getting the word wrong Paul got his very own "goating" from viewers on Twitter.
One viewer tweeted: "AHAHAA.. #paul Danan your such a spoon."
"Does he think Jemma is a farmer?" another joked, while a third wrote "So far she's milked him & crafted his cheese. #cbb."
Paul's latest gaffe comes after he left viewers wondering if he was on drugs during an episode this weekend.
Viewers were left howling after Paul declared in the Diary Room that 8.4 million people were watching the show, when in reality it attracts around one million viewers on a very good day.
Now his epic invention of "goating" has landed him in even more online trouble, with dozens of goat GIFs popping up left right and centre.
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Paul's row with Jemma came after she mocked his spiky "shark" hairstyle and snapped "it's Celebrity Big Brother, not the Paul Danan show".
Jemma is now up for eviction after her team lost in the cheerleading task.
Also up are Sam Thompson, Jordan Davies and Helen Lederer.
Paul's winning team chose to save Shaun and Sandi from Jemma's team.
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