I’m A Celeb’s Georgia Toffolo insists she’s more than sexy Instagram selfies — she’s a savvy businesswoman and true Tory
DESPITE social media pages filled with smouldering lingerie pics, Made in Chelsea’s Georgia Toffolo insists there is much more to her than her looks.
As she prepares to enter the I’m A Celebrity camp this weekend Georgia, known as Toff, says: “I’m not just a chick that puts up Instagrams.”
The reality star is savvy when it comes to business.
Her luxury underwear line, With Love Lilly, is estimated to have helped her earn close to £1million.
And the Financial Times named her one of the UK’s top influencers, with 563,000 Instagram followers and 118,000 followers on Twitter.
But while her snappy stances have made her popular with TV audiences, Toff, 22, believes her feisty edge has led her to be unlucky in love.
She said: “I often wonder if my relationships don’t work out because I am the more alpha one and the focus is on me and men don’t like that.”
Toff recently got back together with her student boyfriend James Middleton — no relation to Kate — but has ditched him to go into the jungle.
A friend said: “She wanted to be single for her time on the show.”
She has been romantically linked to George Lineker, son of Match Of The Day presenter Gary, and fellow Made In Chelsea reality stars Francis Boulle and Richard Dinan.
But when appearing on E4’s Celebs Go Dating earlier this year, Toff told how she wants her next boyfriend to be a “normal” man.
She said: “I have dated lots of guys from Chelsea but it hasn’t really worked out.
“All of them want to take me for champagne and lobster but I’m ready to try something else.”
But she might not be ready to totally slum it.
When asked by dating experts if she’d ever been into a Greggs, the super posh totty could only respond with stunned silence then ask: “The sausage roll shop?”
Toff is also a true Tory.
She is the head of events at leading think-tank Parliament Street, has a law degree from the University of Westminster and can hold her own in a grilling from broadcaster Andrew Neil.
When she’s not taking meetings in Whitehall or debating the benefits of Brexit, the new jungle recruit says her favourite activity is “Jeremy Corbyn-bashing”.
But the card-carrying Conservative member has no such problem with the old-fashioned MP for North East Somerset.
In December, Georgia tweeted: “Guys, I really like Jacob Rees-Mogg.”
She has since claimed that he is in her top two celebrity crushes, alongside thinking woman’s totty Ben Fogle.
So it looks as if she could stir things up in the jungle, appearing alongside hardened left-wing comic Shappi Khorsandi and Boris Johnson’s father, Stanley, who supported Remain in the Brexit referendum.
Georgia may have voted to stay in the EU but now firmly believes leaving will be good for Britain.
She said: “I voted to remain, and I regret it so much. I’m actually embarrassed to say I did vote Remain. I did it through being scared. It was stupid.”
Toff, who was raised between London and Devon says she would “love” to get into politics.
But she thinks she might need to be “taken a bit more seriously”, saying: “I’m sure that many people in the political establishment do not believe that appearing on E4’s Made In Chelsea qualifies you to have a credible viewpoint on the big issues facing the country.
“But, like it or not, the programme is watched by around two million people, and a fair portion of them are of voting age and have their own opinions.
“The programme has given me a platform to speak out on the issues that matter to me, and hopefully encourage other young people to study and enter the political arena.”
And that could be just what the Tories need.
When she appeared on Andrew Neil’s BBC One show This Week in October, Toff admitted that her party have a problem with young people.
She said: “They really let people down with social media.
“It’s sat there ready to be used, the party could utilise it so well. Jeremy Corbyn is fantastic at PR.” If this year’s I’m A Celebrity viewing figures match last year’s, Toff can look forward to a platform of more than 12million people when the new series launches on Sunday at 9pm.
And she is no stranger to using her profile to further her career.
During a profile piece for the Financial Times in May, Toff received a text offering her a paid post on Instagram, advertising a £100 metallic rose gold watch from jeweller Abbott Lyon.
After considering the offer, she said: “Definitely yes, because it’s nice content. It’s a good photo.”
Within minutes the post hit her page. “Do you see how easy it is?” she asked.
With a head for politics and business, it seems like the brainy blonde takes it all in her stride.
Only time will tell how she will get on with the Bushtucker Trials — and her fellow campmates.
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