ITV charity show The Real Full Monty paid its male stars £10,000 each just like the women, The Sun can reveal.
We told yesterday how female celebs were given the sum to strip off on the special — which raised only £4,000 for cancer charities.
Sources say the men who appeared on the two-night show the day before Ladies Night also pocketed the fee.
They included TV chef Ainsley Harriott, Towie star James Argent, TV host Jeff Brazier and Diversity dancer Ashley Banjo.
A TV insider said: “Viewers were made to think the show was all about raising awareness and funds for testicular and prostate cancer.
“It wasn’t made clear to fans that participants had pocketed a huge sum.”
There is no suggestion the men — or the eight female stars, who included Loose Women’s Coleen Nolan and Towie’s Megan McKenna — have done wrong.
But last night on the show’s fundraising page the total raised stood at just £4,218.
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When we contacted ITV on Wednesday it removed all references from its website the show was “in the name of charity”.
A spokesman said yesterday: “These shows were never positioned as charity fundraisers.
"However, after last year’s performance we found some of the audience wanted to donate.”