GOOD Morning Britain fans were left in stitches today after they were convinced Richard Madeley told a female guest "you've got great t**s" live on air.
Viewers were shocked when the 62-year-old TV presenter seemed to make the inappropriate comment during a discussion on breastfeeding on the show.
He had viewers giggling while interviewing mum-of-two Emma Shardlow Hudson about whether it's OK to still be breastfeeding a five-year-old.
As he wrapped up the segment, he said: "Alright then. Nice to meet you, well done. You have great kids."
The guest, sat next to Dr Hilary Jones, could be seen smiling back at him as the camera panned away, unaware of Richard's apparent faux pas.
However, many of those watching at home appeared to mishear him, and were certain he said: "You've got great t**s".
In hysterics, they took to Twitter to share their amazement at his apparent lack of professionalism.
One wrote: "Did anyone else think Richard just said “you’ve got great t**s” nearly choked on my coffee until I realised he actually said kids #GMB."
Another commented: "@GMB did Richard M. really just say “you do have great t**s”!!!!!!!!! “Over sexualising breasts”."
A third shared: "Although hes just told a breast feeding women she has great t**s, at 8.20am, is he for real!?"
Richard's unpredictable presenting style has had fans in stitches all week.
Yesterday viewers likened the stand-in host to Alan Partridge after a series of "cringeworthy" comments.
They rushed to Twitter to share their belief that he was morphing into Steve Coogan's famously inept TV and radio presenter.
One wrote: "Richard Madeley constantly interrupting the newsreader on #GMB is confirming my belief that he is in fact the twin of Alan Partridge."
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Another commented: "Richard Madeley is the real life Alan Partridge. In fact, he’s more like Alan Partridge than Alan Partridge is! #GMB"
A third shared: "Oh god Alan Partridge is presenting #GMB again"
The fictional character, who first hit screens in 1991, is a tactless interviewer, who often insults his guests as well as boasting about his own achievements.
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