TRULY HOLLY

Holly Willoughby shares sexy off-the-shoulder snap draped in a blanket to tease the launch her lifestyle brand

HOLLY Willoughby today shared a sexy off-the-shoulder snap of herself draped in a blanket to tease the launch her lifestyle brand.

The This Morning host is gearing up to unleash her latest business venture, her new website Truly.

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 to find out more and keep updated on all things TRULY.

“Let the adventure begin!”

’s weekend magazine, the fashion icon also said the website will feature a blog.

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But she ruled out similarities with fellow celeb mum Gwyneth Paltrow’s brand and blog, Goop.

She told the paper: “So the only things I’ve heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff.

“As yet, on our list, there’s no vagina steamer.”

Holly has revealed Truly will be a lifestyle brandCredit: Instagram
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It has yet to be announced which stores will carry the Truly brand, or if it will only be available online.

This is the latest venture from the mum-of-three, as she has a range of bedding and soft furnishings with Dunelm, and a homeware range at BHS before it closed.

Holly also has a clothing line with Very and writes children’s books, School for Stars, with her sister Kelly.

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