THE Circle is a brand new reality show by Channel 4 which aims to explore how we communicate through social media.
Alex is one of the contestants taking part - here's everything you need to know about him.
Who is Alex?
Alex is a 26-year-old YouTuber from London, and the WINNER of The Circle.
He carved out his early career as one of the content producers for UNILAD and worked his way up through social marketing before launching his own comedy and memes account.
He has over 400 thousand fans globally across different platforms.
Alex lives and breathes social media, and it shows - he was also voted the viewer's champion, meaning he won a whopping £75,000.
Who did Alex play as on The Circle?
Alex played the game as his girlfriend Kate.
He hoped it would make him more popular.
The social media expert planned to catfish the guys, and admits to having fallen victim to a fake profile himself during his school days.
Who are the other contestants on The Circle?
Alex will be joined by seven other contestants...
- Aidan, 19 - Call centre worker
- Dan, 28 - Former estate agent
- Freddie, 20 - Call centre worker
- Genelle, 31 - Stay-at-home mum
- Jennifer, 40 - Doctor
- Mitchell, 22 - Bar supervisor
- Sian, 20 - Fashion student
When is The Circle on Channel 4?
The Circle started on September 18, 20,18 at 9.15pm on Channel 4.
The live final was on Monday 8 October.
The show aimed to question and shine a light on modern identity, how we portray ourselves and how we communicate through social media.
The contestants lived in separate apartments and communicated via social media but never saw each other face to face.
Winner Alex took home a prize of £50,000.
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Who is presenting The Circle?
Broadcasters Alice Levine and Maya Jama present the series.
Alice, 32, is a BBC Radio 1 DJ and co-hosts the hit podcast My Dad Wrote A Porno.
Maya, 24, has hosted several MTV shows including The Wrap Up and True Love or True Lies.