I'M A Celeb fans were left cold as Kiosk Keith made his jungle debut tonight after taking over from axed Kiosk Keith.
The fearsome new face of the Outback Shack boasted big hair, a big beard and lots of tattoos - but that wasn't enough to win over viewers.
As Anne Hegerty and Fleur East arrived at the bush shop, viewers voiced their opinion on the new arrival.
They wrote on Twitter: "Kiosk Kev has nothing on Kiosk Keith!! 😂#ImACeleb.
"Kiosk Kev ain’t got nothing on kiosk Keith 😔 #Imaceleb.
"I’m missing Kiosk Keith already but Kiosk Kev has got one hell of a beard, take a bow son 👌👏👏 #ImACeleb
"Kiosk Kev? That’s just all kinds of wrong ☹️ #FreeKioskKeith.
"Kiosk Kev looks a bit scary. Bring Kiosk Keith back! 😂."
However, producers are certain that Keith's replacement will inspire as much fear among the celebs as a Bushtucker Trial.
A show insider previously told The Sun Online: "Everyone on set is really pleased with the new Kiosk Kev character - his look has to be seen to be believed. Viewers will love him but the celebrities will be scared stiff! Like Kiosk Keith, Kev is a man of few words and doesn't speak."
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"Kev won't take any nonsense from the celebrities, and he looks very intimating!
"The celebs from previous series who thought Kiosk Keith was scary won't know how lucky they were - Kiosk Kev is truly terrifying."
The Sun had previously revealed how Kiosk Keith - played by Raymond Grant, 52 - had been fired from the show after being accused of coming into work after drinking and behaving inappropriately towards a female colleague.
He was apparently drunk when he made allegedly unwanted advances towards a young female member of the crew on the I'm A Celeb bus into the jungle.
Kiosk Keith had appeared on the show since 2013, although Raymond - a set builder who has helped to create the jungle camp since 2002 - did not get paid a penny extra for his on camera work.
However, Kiosk Kev isn't a member of the crew - he's been professionally cast in the role.
The I'm a Celeb alongside a lineup that includes Nick Knowles, Rita Simons Emily Atack, Fleur East, James McVey, Anne Hegerty, Harry Redknapp and more.
The new series will be hosted by Declan Donnelly and Holly Willoughby, who's standing in for Ant McPartlin.
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