PIERS Morgan has accused Little Mix of STEALING their naked videoshoot idea from The Dixie Chicks.
Little Mix – made up of Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall – posed for their picture to promote their new album LM5.
But Piers, 53, upped the ante in his running feud with the X Factor band after they called him a "silly t***" on BBC Radio One last night.
He shared side by side photos of The Dixie Chicks and Little Mix naked with insults penned on their bodies on Twitter this afternoon.
Seemingly taking pleasure in pointing out that singers Emily Robison, Natalie Maines and Martie Maguire posed for their shoot back in 2003 for the cover of US magazine Entertainment Weekly, the Good Morning Britain host wrote: "Hey @LittleMix - when are you going to admit you stole this idea from @dixiechicks?"
The Dixie Chicks hit headlines the same year when lead vocalist Natalie announced on stage in London, about the invasion of Iraq: "We don't want this war, this violence, and we're ashamed that the President of the United States (George W. Bush) is from Texas."
Released this Friday, the video is co-directed by Little Mix with renowned director and photographer Rankin.
Their idea was to strip the band's look right back and show the beautiful features that they once saw as flaws, inviting real women to do the same and celebrate alongside them.
But Piers accused them of using the cause simply to shift more records, sparking fury in Jesy Nelson.
He went further and demanded an apology this morning on Good Morning Britain after she called him a "silly t***" over his comments.
Instead, she posed in her underwear on Instagram, with the 27-year-old revealing plenty of flesh in Calvin Klein knickers and a bra.
The 27-year-old star hit back AGAIN after the host slammed the pop group over their naked photo and revealed her curves in Calvin Klein knickers and a bra.
Perched on a leopard print cushion with her legs crossed, Jesy wrote on Instagram: "I woke up like this! (I definitely didn't it took me a very long time to master this pose)".
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Earlier today, Piers played Little Mix's videoclip to Good Morning Britain viewers and sniped: "Oh Jesy you let yourself down, love.
"When you're doing a campaign against doing rude words, it's probably better not to use rude words on the radio about me."
As Susanna tried to explain what the rude word was without actually saying it, feisty Piers just came out and said the word "t***".
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