I'M A Celeb viewers were left in stitches tonight as Holly Willoughby necked Champagne even though it was only 9am in Australia.
Fans pointed Holly barely put down her glass after toasting winner Harry Redknapp, 71, on Extra Camp.
Holly, 37, and her her co-host Declan Donnelly, 43, got some fizz, but viewers pointed out Holly looked like she was particularly enjoying her drink.
The This Morning presenter, who made her debut on the show this year, joined the spin-off show tonight to talk about jungle king Harry.
The presenters raised a glass to him, but Holly kept hold of her drink and was seen necking it despite being on camera.
Viewers flocked to Twitter to laugh about Holly's enthusiasm.
One wrote: "#ExtraCamp it’s 9AM and Holly still hasn’t put her drink down.."
Another added: "Classic @hollywills glass of champers to hand #imaceleb."
This year's show has been a huge success as it brought in the highest ratings in five years, smashing the 12 million mark for the first time since 2013.
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It marked the debut of presenter Holly Willoughby, 37, who has been standing in for Ant McPartlin, 43, while he takes some time out of the spotlight to focus on his personal problems.
Holly easily won over viewers and fans have loved the hilarious banter between her and co-host Declan Donnelly during the run.
She even took on one of the challenges as she joined the Extra Camp version of Celebrity Cyclone last night.
The This Morning star was seen screaming as she battled a water cannon, wind machines and bouncing balls to help the team to victory.
Listen to talkRADIO's cheeky, no-holds-barred take on the action Down Under. Hosted by Jamie East with daily guests, including former campmates and celeb reality TV fans the gang will dish the dirt on the REAL behind-the-scenes gossip. Read more here
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