Holly Willoughby beats Ant and Dec to TV Personality of the Year as the Geordie duo continue losing streak at TRIC Awards

HOLLY Willoughby has won TV Personality of the Year at the TRIC Awards - beating old rivals Ant and Dec.

The Geordie pair, both 43, continued their recent losing streak by missing out on the gong to Holly, 38, alongside Celebrity Juice host Keith Lemon.

Ant and Dec won the coveted award last year but winner Holly has had a busy year on our screens as she joined Declan Donnelly to present I'm A Celebrity during Ant McPartlin's break from TV following his drink-drive crash.

She has also just finished a successful series of Dancing On Ice alongside her regular work on This Morning.

Holly couldn’t attend the event glamorous event this afternoon as she was attending her grandmothers funeral, but recorded a video message for the event.

This Morning’s editor Martin Frizell told The Sun Online: "Holly deserves this award more than ever this year after all her recent success.

"She is a joy to work with and all at This Morning are very proud of her."

Holly's win marks the continuation of a losing streak for Ant and Dec as they were snubbed by one of telly's top awards after failing to receive a nomination for the first time in NINE years earlier this month.

The telly duo didn't make the shortlist for the Royal Television Society's glittering ceremony after winning there five times since 2010.

While the pair picked up the National Television Award for Best Presenter for the 18th time in a row in January, it was not without controversy.

Ant McPartlin had barely appeared on TV at all after taking a ten-month hiatus from TV work following a drink driving conviction and a stint in rehab.

Piers Morgan wasted little time blasting the pair for even being nominated, saying that Ant has been "walking the dog for a year" - comments for which he later apologised.

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