The Spice Girls have landed a lucrative deal as the face of Walkers crisps — 22 years after their last campaign for the brand
The band's reunion has proven successful so far as hundreds of thousands of concert tickets have already been snapped up, and now they're set to rake in even more cash by shooting a new tell ad for the brand
From Simon Boyle's Bizarre Column
From Simon Boyle's Bizarre Column
IT has been a Walkers in the park for the Spice Girls to make money with their upcoming reunion.
I can reveal they have bagged a hugely lucrative deal to star in a new campaign for Walkers crisps.
Not only have they sold hundreds of thousands of tickets for their concerts this summer, they will rake in even more cash by shooting a brand new telly advert.
It will be like going back in time for Emma Bunton, Melanie C, Geri Horner and Mel B, who famously partnered with Walkers in 1997 for another campaign which resulted in images of them — and Victoria Beckham — on crisp packets.
A source close to the group said: “The Spice Girls’ reunion is all about the concerts but they know how brand endorsements can massively boost their bank balances.
“Their management company, Modest, has been in discussions for several weeks to secure the deal and they recently signed up.
“The girls’ telly advert 22 years ago saw them star alongside the long-time face of Walkers, Gary Lineker, with the slogan No More Mr Spice Guy — so they are considering revisiting that idea.
"Gary still works with the brand and the ad team think it would be fun to do something similar. For their last reunion in 2007 they did an ad for Tesco, but this feels more appropriate as the history is there.”
Mel B is expected to fly back to the UK in the coming weeks to shoot the advert, which is due to air throughout the summer, and to start rehearsing for the tour, which begins in Dublin on May 24.
At least they’ll have plenty of free snacks to keep them going.
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