CELEBS Go Dating fans were in hysterics when Lady Colin Campbell's ringtone was revealed to be Shaggy's Mr. Boombastic.
The 69-year-old star was enjoying a date on the E4 show when they were rudely interrupted by the 1995 reggae track.
Lady C soon realised that the music was coming from her handbag, apologising as she whipped out her mobile phone and switched off the call.
Fans at home were stunned to learn that the old school song was her ringtone, flocking to social media to share their amusement.
One tickled viewer wrote: "Hahahha as if Lady C has Shaggy Mr Boombastic as her ringtone."
Another added: "Only Lady C can get away with that ring tone. Nobody else in the world could pull that off."
A third said: "Lady C having Mr Boombastic as her ringtone has absolutely killed me off."
Earlier in the show, Lady Colin surprised celebrity dating agents Anna Williamson and Paul Brunson when she reflected on her love life.
The well-to-do star revealed that she had previously had a prince propose to her - and that she'd been pursued by a princess' son.
Lady C earned her title when she married British aristocrat Lord Colin Campbell in 1974 - just five days after meeting.
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The marriage was short-lived and they divorced in 1975 after just nine months together.
She also dated actor Larry Lamb in the 1970s, splitting after six months things started to get serious between them.
Lady C previously revealed on Loose Women that he was "a superb all rounder" in the bedroom and that he was a "very naughty boy".
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